You are to assume the role of the owner of Posh, a luxury portable charger for mobile phones. The director of sales wants you to choose a new sales channel that will increase sales but not damage the brand image.
You developed Posh, the first luxury portable charger. The unique charger is extremely lightweight, has six outputs and three inputs and charges devices lightning fast. The slim device is plain muted black in color with the word Posh in a charcoal color on all four sides. Posh is only available on the company website and costs $100.
The director of sales has identified two potential channels that would help increase sales. The director of sales wants you to analyze the benefits and risks associated with each sales channel, how the channel could affect the brand and make a selection.
Option 1: Promo Swag – a company that provides customizable promotional products and gifts for businesses and organizations. A client could purchase Posh chargers with their company logo, and gift it to sales prospects, employee celebration gifts, or for raffles. Companies want promotional products from established brands.
Option 2: Various mobile phone carrier retail stores – The top 3 mobile phone carrier retail stores would carry Posh in close to 19,000 total stores.
