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Chapter Strategy

Make Your Chapter the Next Big Thing with New Back-to-School Resources

Featured Stories

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Chapter Strategy
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The Summer Strategy Behind Howell DECA's Membership Growth

Aug 9, 2026

The strongest DECA chapters don't recruit harder; they plan earlier. Discover three practical recruitment strategies your chapter can implement before school starts to increase awareness and membership.

Chapter Strategy
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DECA Advisors - How Are You Making Your Classroom the Next Big Thing?

Aug 9, 2026

Show us how you're setting up your chapter for success this year by using the Next Big Thing materials and the competitive events resources from your back-to-school box for a chance to win a $100 Shop DECA gift card.

DECA News
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Adobe Hosts 70 DECA Advisors for Luminary 2026

Aug 3, 2026

For three days, attendees participated in learning sessions with DECA staff and interactive workshops with Adobe team members. Advisors gained firsthand experience with Adobe Express and learned how to apply these tools to DECA's programs.

Case Study of the Week
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Case Study of the Week: AI in Marketing

Aug 3, 2026

Assume the role of the general manager for an outdoor holiday lights and decorations installation business while you analyze the use of artificial intelligence (AI) images in marketing materials and recommend how to proceed.

Leadership
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One DECA Calls Are Back

Aug 1, 2026

These monthly calls are designed to bring members together to learn, connect and stay engaged throughout the year. If you're looking to develop your leadership skills, hear new ideas or meet new members, One DECA Calls are for you!

Chapter Strategy
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The Not-So-Secret Branding Tool Your Chapter Needs This Year

Aug 1, 2026

Whether you're welcoming new members or promoting a fundraiser, consistent branding helps your chapter look polished, professional and recognizable. Adobe Express makes that easier than ever, and one feature every chapter should take advantage of is Brand Kits.

Question of the Day
Promotion
Which of the following is an example of a value-added promotion offered by a hotel:
  • Daily housekeeping
  • Hotel airport shuttle
  • Indoor swimming pool
  • Discounted rooms
Announcements
Make Your Chapter the Next Big Thing with New Back-to-School Resources
Jul 27, 2026
Download the 2026-2027 DECA Guide
Jul 1, 2026
DECA Announces Competitive Event Topics and Updates for 2026-2027
May 6, 2026
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Calendar
Aug
10
-
11
New Advisor Basic Training
Virtual
Sep
15
-
District-Level Instructional Areas Announced
Sep
28
-
2
School-based Enterprise Week
Sep
30
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Activate Your Chapter Incentive Deadline
Learn More About Events

Maximize Your Membership

Take advantage of this month's featured programs to maximize your DECA membership!

Chapter Strategy

Make Your Chapter the Next Big Thing with New Back-to-School Resources

DECA News

Download the 2026-2027 DECA Guide

DECA News

Congratulations to the 2026-27 Marriott Foundation Curriculum Grant Recipients

Join us on social

From Our Executive Officers

Chapter Strategy

2026–2027 High School Division Executive Officer Team Program of Leadership

Chrysanthi Euripides
High School Division President
Leadership

Success Starts Before the First Bell

Abigail Huitt
Central Region Vice President
Leadership

Handling the Hustle: How DECA Members Can Manage Stress and a Million Different Activities

Anna Aldrich
North Atlantic Region Vice President
Chapter Strategy

The Not-So-Secret Branding Tool Your Chapter Needs This Year

James McQuillan
Southern Region Vice President
Leadership

One DECA Calls Are Back

Rachael Golembesky
Western Region Vice President
Student Video Call Schedule
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Learn More About Events
Conferences

Watch Now: The Ultimate DECA Power Trip 2026 Promo Video

Featured Videos

Congratulations to the 2026 DECA ICDC Competitive Event Champions
Apr 28, 2026
Congratulations to the 2026 DECA ICDC Competitive Event Finalists
Apr 27, 2026
Watch the DECA ICDC 2026 Grand Opening Session
Apr 25, 2026
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From Our Partners

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Partners
FEATURING
American Marketing Association

Download Your American Marketing Association (AMA) Associate in Marketing Management Certificate Now

May 11, 2026

The AMA Associate in Marketing Management Certificate validates the marketing skills DECA students possess, signaling to colleges and employers that they’re prepared for what’s next. Learn how to gain access.

College Success
FEATURING
Empowerly

How to Write a College Application Essay, the Pain-Free Way

May 1, 2026

Are college essays looming? Here’s how to write them the pain-free way… and maybe even have some fun while you do it.

Partners
FEATURING
Chick-fil-A

Case Study: Supporting Chick-fil-A Operators Through Optional Team Member Programs

Apr 23, 2026

Chick‑fil‑A has asked your DECA team to act as consultants and develop one optional program concept that Operators could voluntarily implement to support their Team Members.

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From Our Members

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Spotlights
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West Valley DECA Receives $5,000 Grant from Explore.Act.Tell

Jul 27, 2026

Since 2022, West Valley DECA has played an integral role in helping families in need within its school district by hosting donation drives at local grocery stores to support the Ram Landing program.

Spotlights
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Turning Sad Dogs Into Glad Dogs: TCHS DECA’s Community Donation Drive

Jun 12, 2026

From toy chests to wagging tails, TCHS DECA’s donation drive helped bring shelter dogs comfort. Thanks to the support of our school community, donated toys will make a difference for dogs waiting to find their forever homes.

Spotlights
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First Place Wasn’t The Best Thing I Got From DECA

May 19, 2026

From making states to earning first place in PMFL and placing top 20 at ICDC, DECA gave me confidence, leadership skills, unforgettable friendships and lessons that will continue to shape my future long after I graduate.

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