You are to assume the role of the sales manager of Sound Security, a business that provides small business and home security service on a contract basis. The regional manager wants you to prepare selling points for the sales team that will keep customers from switching to a competitor.
Sound Security is a traditional small business and home security system company that has been in the business for close to 100 years. The company is one of the most well-known and trusted security companies and known for keeping up with technology. Customers sign a three-year contract and are billed monthly. Professionals install top-of-the-line surveillance and security features to the home or small business. All technology is professionally monitored and can also be self-monitored on the Sound Security mobile app.
Sound Security’s biggest competitor is Ding. Ding is considered the next generation of home and small business security because the installation is do-it-yourself and does not require a professional. Ding only charges a monthly fee if professional monitoring is requested, otherwise there are no contracts or monthly fees. Ding also uses top-of-the-line technology and is self-monitored on a doorbell camera and on the Ding mobile app.
Sound Security is losing many customers to Ding. The regional manager wants you to prepare selling points for Sound Security that feature the service’s advantages to be used to keep customers from switching to Ding and in securing new clientele.
