Case Study of the Week: Supply And Demand Pricing

Jan 26, 2026

Principles of Entrepreneurship

You are to assume the role of the owner of City Plowing, a small business that provides snow removal services. A new employee wants you to explain why non-contract pricing increases after a blizzard or ice storm.

City Plowing provides residents and businesses in the community with snow removal services. You have three large trucks equipped with snowplows that can move large loads of snow and mechanisms to drop salt and sand on icy roads and slick driveways to prevent buildup.

The new employee has asked why City Plowing’s rates increase to almost double during and immediately following a blizzard or ice storm for customers not on contract.

Questions?

Randi Bibiano
Competitive Events Specialist
randi@deca.org

Randi Bibiano is DECA's competitive events specialist. In this role, she conceptualizes and authors role-play scenarios for the collegiate and high school division’s competitive events programs. She also manages DECA's online competitive events and serves as a liaison to volunteer efforts at DECA's educational conferences.

Discussion Questions

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Classroom Connection

Career Cluster:

Entrepreneurship

Instructional Area(s):

Economics

Performance Indicators:

Explain the principles of supply and demand
Explain the concept of competition
Describe the functions of prices in markets
Identify factors affecting a business’s profit