The Adobe Food Truck Challenge provides an opportunity for participants to develop a comprehensive food truck concept that includes branding, truck design, menu creation, and social media marketing. Create your concept using Adobe Express tools, submit your project components on the website template, and present a summary of your concept in an up to 60-second video. Each entry will be composed of 3-4 members of a DECA chapter.
Driving Question
Create a unique food truck concept that meets the needs of a specific target market while effectively utilizing branding, design and marketing strategies.
Real-world Context
This challenge requires students to engage with the dynamic food industry, where creativity, market research and branding play crucial roles. By developing a food truck concept, students will explore the challenges of entrepreneurship, understand consumer preferences and learn about the competitive landscape. This experience mirrors real-world business scenarios, encouraging students to think critically about their ideas and how they can impact the community.
Recognition
The top three teams will be recognized on DECA Direct Online and on stage during DECA’s International Career Development Conference (ICDC) in Orlando, FL.
Challenge Timeline
- Challenge Begins: October 25, 2024
- Challenge Submission Deadline: January 17 at 11:59 PM ET
- Top 3 Teams Announced: February 2025
- Top 3 Teams Travel to ICDC: April 26-29, 2025*
*Eligibility to attend DECA’s ICDC is determined by the chartered association advisor based on their rules and regulations. Finalists should consult with their chartered association advisor for eligibility guidelines and gain approval from their chapter advisor to attend the conference.
