DECA Announces the 2026-2027 Membership Theme: Next Big Thing

Mar 23, 2026

The NEXT BIG THING is not just about what’s coming - it’s about who will create it.

Every breakthrough, innovation and movement starts with someone bold enough to pursue it. This year, DECA challenges its members to look beyond what exists today and focus on what’s possible tomorrow. The NEXT BIG THING is already taking shape in the minds of DECA members across the country. From innovative chapter campaign ideas and new ways to conquer DECA’s Competitive Events programs, to discovering your leadership potential and implementing new strategies to your School-Based Enterprise, DECA members are ready to turn possibilities into progress.

Are you ready to challenge the status quo and define the future?

What’s your NEXT BIG THING?

Questions?

DECA Inc.
communications@deca.org

DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.

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