DECA has been experiencing exponential growth year after year, and we are on track to achieve record membership levels yet again. Establishing a strong support framework is crucial to maintaining this growth and effectively sustaining new chapters. Here is how your chapter can foster retention and new chapter development to create a lasting impact.
Retaining Membership
Retention involves preserving existing members within a chapter, ensuring their continued involvement and satisfaction. It's about nurturing involvement, building loyalty and minimizing member loss. To succeed, consider implementing these strategies:
- Regular Engagement: Maintain consistent communication with members to understand their needs and challenges.
- Engaging Activities: Organize events aligned with members' interests and career aspirations.
- Recognition: Celebrate members' achievements and contributions to strengthen their connection with the chapter.
- Feedback Forms: Establish channels for members to provide input and suggestions.
Nurturing Emerging Chapters
Launching a new DECA chapter presents challenges, but with proactive support, these chapters can thrive and contribute meaningfully to the DECA community. Ensure your chapter leadership team is equipped with essential information on DECA resources. Utilize DECA.org and DECA Direct Online for comprehensive materials on competitions, membership recruitment and more. Contact your Chartered Association Advisor to explore support opportunities, including virtual or in-person visits by their Association Officers, offering valuable insights tailored to your association.
Expand DECA’s Reach
Encourage collaboration and partnership among chapters in your local area. Hosting joint events and sharing resources can enhance DECA’s presence and impact in the community. Reach out to local businesses to advocate for potential sponsorships or mentorship opportunities for your members.
You can enhance DECA's success nationwide by prioritizing retention efforts and supporting new chapters. Your dedication will strengthen your association and cultivate a dynamic community of future leaders. Let's collaborate to build a thriving network within DECA!
Now that you know more about retaining DECA members, go check out Suraj's article about recruiting new members!
