You are to assume the role of an employee at NEW INVESTMENTS, a financial services provider that specializes in investing basics. A co-worker does not understand the value of NEW INVESTMENTS having a presence on various social media platforms and wants you to explain.
A co-worker heard that NEW INVESTMENTS now has active Facebook, Instagram and TikTok accounts. The co-worker understands how social media users can benefit from content provided by NEW INVESTMENTS but does not understand the value that NEW INVESTMENTS receives from being on social media.
You must explain the value of NEW INVESTMENTS having a social media presence, useful information that can be gained by having active social media accounts and how it can be used to positively impact the business.
