Many chapters are facing the same challenge right now: securing sponsorships feels harder. Employers are cautious, hiring has slowed and budgets are tighter. If your chapter is struggling, you’re not alone.
Start With the Right Mindset
- Sponsorships should be treated as relationships
- Companies support chapters when there is a mutual benefit
- Every chapter, regardless of size, has value to offer
- Strong relationships matter more than perfect timing
A thoughtful approach can make a significant difference, even in challenging times.
Recognize the Value Your Chapter Brings
Your chapter represents more than a funding request.
- Career-focused, motivated students
- Future professionals and community leaders
- Opportunities for engagement and visibility
- Long-term relationship potential
When outreach highlights value instead of need, conversations become more productive.
Lead With Collaboration
In the current environment, companies may be more open to involvement than large financial commitments, and that’s okay!
Examples of meaningful partnership opportunities:
- Guest speaking or professional development sessions
- Resume reviews, mock interviews or judging events
- Event recognition or brand visibility
- Ongoing engagement with students
These experiences build trust and often lead to more substantial support over time.
Use Relationships Where Possible
Chapters across regions consistently see success when outreach is personal.
- Local businesses and branch offices
- Alumni and alumni-connected organizations
- Companies already engaged in education or community efforts
These connections make conversations easier and more natural.
Professionalism Builds Confidence
How your chapter follows through matters!
Strong practices include:
- Prompt and genuine thank-you messages
- Clear communication and expectations
- Delivering everything that was promised
- Sharing the impact of a company’s involvement
Professional follow-through strengthens your chapter’s reputation and credibility.
Ultimately, this is a challenging environment, and there is no single approach that works for every chapter. What matters most is recognizing your value, seeking collaboration and approaching partnerships with confidence and professionalism.
Chapters that focus on relationships and mutual benefit will continue to build meaningful support now and in the future!
