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From DECA to College: Making Your Experience Count
Your DECA experience can help your college application stand out. Learn how to showcase your leadership, accomplishments, impact and skills while telling colleges what makes your story unique.
The Perfect Match: A Guide to Choosing the Right DECA Event for You
Choosing a competitive event is one of the first big decisions you'll make as a DECA member, and with dozens of categories to pick from, it's easy to feel stuck before you've even started.
Nothing But Networth: Inside the NBA’s Multi-Billion Dollar Marketing Playbook
Every year, the National Basketball Association undergoes its season during the fall. A global spectacle that is viewed from every corner of the world, and has created an entertainment brand that is built around athletes, stories, media, and culture.
Beyond the Pitch - Marketing and Promotional Moments from the World Cup
This past summer, the FIFA World Cup brought 48 countries to the United States, Mexico, and Canada to participate in a soccer (or football) tournament of epic proportions. However, this tournament offered more than just 104 action-packed games; it offered people the chance to connect through countless stories, trends, memes, and more.
How DECA Chapters are Making Recruitment the Next Big Thing
Recruitment isn't just about putting up flyers anymore. DECA chapters are finding new ways to show students what the organization can offer: from hands-on outreach to showcasing the experiences and skills that come with being a member.
Your Chapter's Social Media Could Make-or-Break Membership: Here's Why
Social media is a platform where thousands of DECA members can connect and share important information. In recent years, it has played an essential role in DECA membership, association identity, and chapter recognition.
DECA Awarded $30,000 Grant Through Taco Bell Foundation's Record $32 Million Investment
The Taco Bell Foundation’s biggest Community Grants year yet is supporting 700 nonprofit organizations nationwide, helping young people prepare for college, careers, and what comes next.
2026-2027 District-Level Competitive Event Instructional Areas Announced
Get ready for competition season! Each year DECA provides the primary instructional area(s) assessed in each of the district-level scenarios to help advisors and members prepare for district competitions more effectively.
Appropriate Workplace Communications Channels
Assume the role of the human resources generalist at the corporate office of BIG SCREEN CINEMAS, a chain of movie theaters. The director of human resources wants you to provide information about appropriate workplace communication channels to the staff.
Celebrating 10 Years of Partnership with Costello College of Business at George Mason University
DECA is proud to celebrate the 10-year anniversary of its partnership with the Costello College of Business at George Mason University.
Meet the 2026-2027 DECA Content Creators
The DECA Inc. Communications team is excited to announce the return of the DECA Content Creators for 2026-2027!
Register Today for the IBM SkillsBuild Classroom Integration Webinar
Join IBM professionals for a practical, interactive look at IBM SkillsBuild and discover easy ways to bring future-focused skills into your classroom.
Chapter Socials for the Fall Season
It’s the perfect time to start celebrating fall and fall into some chapter socials that will get your members involved and networking! You never know how the connections you build now will impact your future.
Networking with Purpose: How to Maximize Your Time at Engage
You’ve heard it before: “It’s not what you know, it’s who you know.” When it comes to getting a job, that phrase holds weight. But when it comes to keeping a job, that’s where your knowledge, skills and results will carry you.
Unlock Career Paths with Engage EduTOURS
CDECA’s Engage challenges members to understand their career interests, skills and experiences. During the conference, members have the opportunity to attend an EduTOUR of a thriving Tampa business.
Case Study of the Week: Reduce, Reuse or Recycle - Hotel Renovations
Step into the role of the general manager of Lilac Inn, an independent hotel property in a city of 30,000 people. The owner wants you to identify waste redirection opportunities that could lead to a better brand image.
The Nitro Bar: A Coffee Cart turned Famous $4.5M Brand
In honor of National Coffee Day, here’s a Rhode Island success story that shows how smart marketing can transform a business from a coffee cart to a viral sensation.
Collegiate DECA's Newest Member: Indy 500 Winner Alex Palou
On September 10th, Butler University DECA hosted a landmark event on campus: it welcomed 2025 Indy 500 champion and four-time IndyCar Series titleholder Alex Palou as he became a professional chapter member.
DECA Duck Takes Flight at Smithville High School
Smithville High School’s DECA chapter has a new mascot, DECA Duck. What started as just a blue rubber ducky idea has become a school spirit sensation at DECA events and recruiting activities.
IBM SkillsBuild to Launch 8-Part Webinar Series on AI for Educators
Starting September 25th, IBM SkillsBuild is launching an incredible 8-part webinar series designed specifically for educators ready to be enabled and become force multipliers.
Major Keys: Unlocking College Success with a DECA Mindset
Success doesn’t come from luck; it comes from preparation, strategy, mindset and staying true to yourself. For many, college feels like the biggest stage of their life. But in reality, it’s actually not all that different from being a DECA member.
Would Taylor Swift’s Marketing Score Well on a DECA Rubric?
Taylor Swift has clearly conquered the music industry, but what if she stepped into the world of DECA competition? Let’s look at how she would perform in each section of the Principles of Marketing Event.
Case Study of the Week: How to Protect a Mobile Bank Account From Identity Theft
Step into the role of a financial advisor at First Bank. A customer wants to open a mobile banking account to pay more bills online but is worried about identity theft and has asked for your help.
Filling The GAP: The Secret Behind Katseye's Viral Marketing
GAP’s recent marketing project shows that authentic brand representation, positive customer connections and creative engagement can be the key to marketing magic. Here's what the campaign teaches us about successful marketing.
