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Career Insights

Why Cross-cultural Fluency Is Among Today’s Most Sought-after Workplace Skills

Dec 1, 2022

As Head of Career Services at the international hospitality school Les Roches, Stephanie Ruiz has conversations every day with potential employers for students. She explains why these employers now place cross-cultural fluency among their most in-demand skills.

Spotlights

DECA Fundraising: Thinking Outside of the Box

Nov 28, 2022

Interested in learning how your chapter can increase its fundraising events? Read about Cypress Bay DECA's largest fundraiser of the year—snack boxes—and the impact it has on the student body.

Case Study of the Week

Case Study of the Week: Making a Splash with New Management

Nov 28, 2022

Step into the role of the marketing director for Bridge Town Pools. The new owner has asked you to communicate a change in ownership and commitment to service to former customers.

DECA News

Congratulations to the 2022 Intuit Social Innovation Challenge Winners

Nov 22, 2022

This year, Intuit challenged students to “Lead with a Cause” by designing an innovative solution to make entrepreneurship and business ownership accessible for all. DECA Inc. is excited to announce the top DECA team in the 2022 Intuit Social Innovation Challenge!

Case Study of the Week

Case Study of the Week: Does a Retailer Live Up to Its Promise?

Nov 21, 2022

Step into the role of the director of brand management and company spokesperson for Pet Stop. The senior vice president has asked for you to analyze negative company press and determine if company policies need to be addressed or changed.

Leadership

Teaching the Ethical Principle of Accountability

Nov 17, 2022

MBA Research’s ethical principles video on accountability takes a deep dive into accountability, giving students an understanding of what the principle means, its supporting traits, how it plays out in the real world, and how students can use it in their own lives.

Partners

The Gray Zone: Resources to Foster Ethical Decision-Making Skills

Nov 17, 2022

Welcome to The Gray Zone—that hazy, murky space between black and white, right and wrong. MBA Research offers multiple opportunities to help your students understand that the business world includes many shades of gray. Enhance your instruction using our classic case studies, interactive video series, or both!

Chapter Strategy

Start Now: 3 Tips to Build Your Chapter for Next Year

Nov 17, 2022

Class registration for the 2023-2024 school year will be here in a few short months! If your chapter is co-curricular, where you register for a class while being a DECA member, it is important to spread the word early to potential members coming to your school next year. Here are a few tips to help your chapter succeed in gaining new members.

DECA News

2022-2023 Virtual Business Challenge Round 1 ICDC Qualifiers

Nov 16, 2022

DECA congratulates finalist teams in the first round of the 2022-2023 Virtual Business Challenge (VBC). They have earned the opportunity to compete during the DECA International Career Development Conference this spring.

Case Study of the Week

Case Study of the Week: Customer Reviews for Custom Pottery

Nov 14, 2022

Step into the role of the owner of Custom Pottery, a small business located in a city with 300,000 people. An entrepreneurial consultant has recommended that you begin allowing and encouraging customer reviews.

Career Insights

Turn Your Business Idea Into a Reality

Nov 14, 2022

So, you’ve got an idea for a business. What next? Whether you want to start a technology company or a restaurant, there are 5 practical steps you can take to bring your idea to life and figure out the next steps.

Career Insights

Building Deep Customer Empathy to Solve Any Problem

Nov 14, 2022

Deep Customer Empathy creates shared understanding, insights and motivation to improve the lives of our customers. How do we gain this empathy? By observing people, their behaviors, patterns and environment first-hand, with a keen eye to their pain points and barriers to achieving their goal. 

Chapter Strategy

How to Use the Collegiate DECA Chapter Leadership Guide to Become the Next Big Thing

Sep 11, 2026

The Collegiate DECA Chapter Leadership Guide is filled with many ideas to help chapters recruit members, develop leaders, plan events, and create meaningful experiences.

Career Insights

Exploring Hospitality Internship Programs

Sep 10, 2026

As we all know, internships are among the best ways to gain real-world experience. They also give you access to explore career paths before walking across the graduation stage.

Case Study of the Week

Sooooo Many Payment Methods!

Sep 7, 2026

Assume the role of a personal finance advisor. A client wants you to analyze various payment methods available to purchase goods and services and discuss appropriate uses.

Compete

Beyond the Key Performance Indicators: Understanding the New Collegiate DECA Case Study

Sep 3, 2026

Collegiate DECA case studies are changing, and competitors should be prepared for more than just a new role-play.

Leadership

Why You Shouldn't Be Afraid to Celebrate Small Successes

Sep 2, 2026

Discover what happens when you start celebrating your small wins and how this small change can have a big impact on your DECA experience, leadership potential and overall success in life.

Chapter Strategy

Online Resources for Collegiate DECA Members

Sep 2, 2026

As a chapter and association leader, and now an executive officer, I’ve discovered so many resources on DECA.org that I never knew existed and wish I had utilized sooner.

Career Insights

The Secrets to Standing Out in the AI World

Sep 2, 2026

AI is rewriting job descriptions. Hybrid work is here to stay. Layoffs are reshaping industries. And employers are looking for something far more valuable than a degree.

Chapter Strategy

Tips for Starting a New Collegiate DECA Year

Sep 1, 2026

Whether you're beginning your first semester of college or returning for another year, the habits you build now can set the tone for everything that follows.

Chapter Strategy

The Collegiate DECA Chapter Formula: The Ingredients Behind a Successful Chapter

Aug 31, 2026

Whether you are starting from scratch or improving an established chapter, these five ingredients can help create an experience members want to be part of.

Case Study of the Week

Case Study of the Week: Making All Customers Happy

Aug 31, 2026

Assume the role of the assistant manager for VILLAGE LANES, a local bowling alley with 20 lanes. The manager wants you to decide how to schedule league bowling, open bowling and birthday parties.

Chapter Strategy

Make the Collegiate DECA Leadership Passport Program Your Next Big Thing

Aug 28, 2026

The Leadership Passport Program rewards actions that build personal and professional skill sets focused on helping members be academically prepared, community-oriented, professionally responsible, and experienced leaders.

Compete

Compete in Session One of the Collegiate DECA Stock Market Game

Aug 28, 2026

Collegiate DECA members are invited to participate in the first round of the Collegiate DECA Stock Market Game (SMG) beginning on September 8, 2026.