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Case Study of the Week

Can Rapidly Scaling Work?

Sep 21, 2026

Assume the role of an owner of MIDTOWN MOBILE MECHANIC, a small, independently owned mobile auto repair service located in a mid-sized college town.

Conferences

Top 7 Experiences Worth Adding to Your DECA Bucket List

Sep 21, 2026

DECA goes beyond conferences and competitive events. From meeting people across the country to gaining real-world experience, there are countless ways to make the most out of your DECA experience. Whether you are a first-year member or a seasoned competitor, add these 7 things to your DECA bucket list!

Chapter Strategy

How to Get Hype at Chapter Meetings

Sep 21, 2026

The fun of DECA doesn’t just start at conferences.It begins at the very first chapter meeting. If you’re a chapter officer, this is your chance to make the best first impression on prospective members. Show that DECA isn’t just blazers and talk.

College Success

The Balancing Game: Time Management in High School

Sep 18, 2026

As we approach the end of the back-to-school season, we are finally beginning to get used to our routines. Most of us have to balance schoolwork, DECA, extracurriculars, sports, and part-time jobs.

College Success

From DECA to College: Making Your Experience Count

Sep 18, 2026

Your DECA experience can help your college application stand out. Learn how to showcase your leadership, accomplishments, impact and skills while telling colleges what makes your story unique.

Compete

The Perfect Match: A Guide to Choosing the Right DECA Event for You

Sep 18, 2026

Choosing a competitive event is one of the first big decisions you'll make as a DECA member, and with dozens of categories to pick from, it's easy to feel stuck before you've even started.

Career Insights

Nothing But Networth: Inside the NBA’s Multi-Billion Dollar Marketing Playbook

Sep 18, 2026

Every year, the National Basketball Association undergoes its season during the fall. A global spectacle that is viewed from every corner of the world, and has created an entertainment brand that is built around athletes, stories, media, and culture.

Career Insights

Beyond the Pitch - Marketing and Promotional Moments from the World Cup

Sep 18, 2026

This past summer, the FIFA World Cup brought 48 countries to the United States, Mexico, and Canada to participate in a soccer (or football) tournament of epic proportions. However, this tournament offered more than just 104 action-packed games; it offered people the chance to connect through countless stories, trends, memes, and more.

Chapter Strategy

How DECA Chapters are Making Recruitment the Next Big Thing

Sep 16, 2026

Recruitment isn't just about putting up flyers anymore. DECA chapters are finding new ways to show students what the organization can offer: from hands-on outreach to showcasing the experiences and skills that come with being a member.

Chapter Strategy

Your Chapter's Social Media Could Make-or-Break Membership: Here's Why

Sep 15, 2026

Social media is a platform where thousands of DECA members can connect and share important information. In recent years, it has played an essential role in DECA membership, association identity, and chapter recognition.

DECA News

DECA Awarded $30,000 Grant Through Taco Bell Foundation's Record $32 Million Investment

Sep 15, 2026

The Taco Bell Foundation’s biggest Community Grants year yet is supporting 700 nonprofit organizations nationwide, helping young people prepare for college, careers, and what comes next.

Compete

2026-2027 District-Level Competitive Event Instructional Areas Announced

Sep 15, 2026

Get ready for competition season! Each year DECA provides the primary instructional area(s) assessed in each of the district-level scenarios to help advisors and members prepare for district competitions more effectively.

DECA News

DECA’s Workforce Development Summit: Fueling the Talent Pipeline

Dec 6, 2022

College and career partners discuss how DECA and industry partners can work with educators to build a successful talent pipeline and utilize DECA members to fill voids within the workplace.

DECA News

DECA’s Workforce Development Summit: Making a Difference

Dec 6, 2022

College and career partners worked to translate key findings into actionable objectives to continue the conversation and increase industry involvement with DECA.

DECA News

Collegiate DECA 2022 Virtual Case Simulation Competition Winners

Dec 6, 2022

This year, 112 Collegiate DECA members participated in the Collegiate DECA Virtual Case Simulation competition, sponsored by long-time DECA partner, Knowledge Matters. Congratulations to the top three performers!

Career Insights

Preparing for Your Future Career Starts Today

Dec 5, 2022

During the Ultimate DECA Power Trip, the Executive Officer Team attended the first ever DECA Workforce Development Summit. Members of DECA’s National Advisory Board gathered to discuss the future of employment and industry across the business world.

Case Study of the Week

Case Study of the Week: Turning a Hobby into a Business

Dec 5, 2022

Step into the role of a small business consultant. You will meet with an entrepreneur to discuss the initial steps that must be completed or researched before the entrepreneur markets the new business.

Career Insights

Why Cross-cultural Fluency Is Among Today’s Most Sought-after Workplace Skills

Dec 1, 2022

As Head of Career Services at the international hospitality school Les Roches, Stephanie Ruiz has conversations every day with potential employers for students. She explains why these employers now place cross-cultural fluency among their most in-demand skills.

DECA News

Congratulations to the Collegiate DECA 2022-2023 Stock Market Game Session 1 Top Competitors

Nov 29, 2022

DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.

Spotlights

DECA Fundraising: Thinking Outside of the Box

Nov 28, 2022

Interested in learning how your chapter can increase its fundraising events? Read about Cypress Bay DECA's largest fundraiser of the year—snack boxes—and the impact it has on the student body.

Case Study of the Week

Case Study of the Week: Making a Splash with New Management

Nov 28, 2022

Step into the role of the marketing director for Bridge Town Pools. The new owner has asked you to communicate a change in ownership and commitment to service to former customers.

Case Study of the Week

Case Study of the Week: Does a Retailer Live Up to Its Promise?

Nov 21, 2022

Step into the role of the director of brand management and company spokesperson for Pet Stop. The senior vice president has asked for you to analyze negative company press and determine if company policies need to be addressed or changed.

Partners

The Gray Zone: Resources to Foster Ethical Decision-Making Skills

Nov 17, 2022

Welcome to The Gray Zone—that hazy, murky space between black and white, right and wrong. MBA Research offers multiple opportunities to help your students understand that the business world includes many shades of gray. Enhance your instruction using our classic case studies, interactive video series, or both!

Chapter Strategy

Start Now: 3 Tips to Build Your Chapter for Next Year

Nov 17, 2022

Class registration for the 2023-2024 school year will be here in a few short months! If your chapter is co-curricular, where you register for a class while being a DECA member, it is important to spread the word early to potential members coming to your school next year. Here are a few tips to help your chapter succeed in gaining new members.