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Leadership

5 Things I Learned as an Association Officer Outside the Classroom

Jan 27, 2026

Beyond the metrics and milestones, my greatest takeaways have been the lessons I learned along the way. Here are the five things that I definitely learned in DECA outside of the classroom.‍

Spotlights

Leadership in Action: Decision Making and Management in DECA

Jan 27, 2026

Learn from President and Executive Vice President of Winston Churchill DECA, Alina Choudhury and Mason Schiff, as they share insights into guiding their chapter and making decisions.

College Success

College is No Longer One-Size-Fits-All: How Students are Redefining Success Before Day 1

Jan 27, 2026

For decades, college success followed a familiar formula. Today, students are beginning to question that model. This shift is changing how students define college success, and it often begins well before students ever step onto a campus.

DECA News

Congratulations to the 2025-26 NAA Auction Marketing Campaign Challenge Winners

Jan 27, 2026

DECA Inc. and the National Auctioneers Association (NAA) are excited to announce the winners of the 2025-26 Auction Marketing Campaign Challenge.

DECA News

Congratulations to the 2025-26 Lead4Change Community Service Challenge Winners

Jan 26, 2026

DECA and Lead4Change are pleased to announce the winners of this year’s Community Service Challenge.

Case Study of the Week

Case Study of the Week: Supply And Demand Pricing

Jan 26, 2026

Step into the role of the owner of City Plowing, a small business that provides snow removal services. A new employee wants you to explain why non-contract pricing increases after a blizzard or ice storm.

Compete

Go The Extra: Tips from Previous Winners on Winning DECA Glass 

Jan 23, 2026

DECA’s community has been essential in helping establish connections within competition and networking. Here are tips that are sure to help you chase your dream of winning DECA glass this year!

Chapter Strategy

The DECA Drop Episode 3: Campaigning and Competition Season

Jan 23, 2026

Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!

DECA News

Congratulations to the 2025-26 MDA Disability is Diversity Challenge Winners

Jan 23, 2026

DECA and MDA are pleased to announce the winners of this year’s Disability is Diversity Challenge.

DECA News

Congratulations to the 2025-26 Adobe Personal Branding Challenge Winners

Jan 23, 2026

Adobe and DECA are thrilled to announce the winners of the Adobe Personal Branding Challenge!

Conferences

Learn from the Pros at DECA’s Sports and Entertainment Marketing Conference

Jan 22, 2026

The crowd-pleasing speakers at DECA’s Sports and Entertainment Marketing Conference bring a rush of adrenaline to the sports and entertainment marketing fields. 

Spotlights

Building Competitive Readiness: Sycamore's Mentoring Program

Jan 21, 2026

Structured mentoring programs, like the one implemented at Sycamore, can be applied by any chapter and have the potential to bolster member confidence, preparation and performance nationwide.

Case Study of the Week

Case Study of the Week: Successfully Marketing to Business Travelers

Jan 3, 2022

You are to assume the role of director of marketing for Upright Business Solutions, a company that manufactures and markets specialty desks and chairs for office space. The senior vice president wants you to create a marketing plan that will promote the company’s flagship products to business travelers.

DECA News

Top Collegiate DECA Moments to Look Forward to in the New Year

Jan 1, 2022

Through DECA’s competitive event series, scholarship program and educational conferences, members will have many opportunities to maximize their success. Check out what we have in store for the months ahead!

Career Insights

Jump-Start Your Career Today

Jan 1, 2022

The demand for rental housing is growing across the United States, and with that, the need for talented, hardworking and creative people to help build strong communities. Jump-start your residential property management career today.

Case Study of the Week

Case Study of the Week: Choices in Higher Education

Dec 27, 2021

You are to assume the role of an admissions counselor working at a local four-year public university. One of your job responsibilities is to meet with high school juniors and seniors that may apply for admission and discuss not only the university, but also the overall decision to attend a post-secondary institution.

Spotlights

Utah Collegiate DECA Hosts Fall Leadership Conference

Dec 20, 2021

Utah Collegiate DECA members attended their association's annual Fall Leadership Conference in November. Here are three key takeaways that members gained by participating.

Case Study of the Week

Case Study of the Week: How to Minimize but Not Eliminate Housekeeping Services

Dec 20, 2021

You are to assume the roles of the director of housekeeping services and the director of guest services for Hotel Labree. The general manager has asked you to determine how the hotel can implement guest personalized housekeeping services.

College Success

How to Effectively Pick a Study Abroad Program

Dec 16, 2021

Studying abroad can be the experience of a lifetime. Follow these five tips to effectively pick a study abroad program that's the best fit for you!

Career Insights

10 Business Trends to Watch for in 2022

Dec 15, 2021

The past year has gone by in the blink of an eye and 2022 will be here before we know it. That means it's time to brush up on the latest business trends to incorporate into your next DECA role-play or prepared event.

Case Study of the Week

Case Study of the Week: An Auto Parts Store Wants to Engage with High School Students

Dec 13, 2021

You are to assume the role of marketing director for On Your Way Auto Parts, an automotive parts store with three locations. The owner of the business has asked you to determine how the stores can partner with local high schools to demonstrate social responsibility and receive a positive brand reputation.

DECA News

Life as a Collegiate DECA Executive Officer

Dec 13, 2021

The qualities needed to succeed as a DECA executive officer may vary from person to person. However, President Zac Spohn believes these are three of the most important.

Spotlights

Lyman Hall DECA Gets in the Spirit

Dec 9, 2021

Lyman Hall DECA got involved in the town's fiftieth anniversary powderpuff game by making and marketing spirit buttons for students, staff and community members.

Spotlights

Naperville Central DECA Virtually Hosts Guest Speaker Jake Dunlap

Dec 9, 2021

Naperville Central DECA virtually hosted businessman and entrepreneur Jake Dunlap as he shared tips, tricks and experiences about the business world.