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Case Study of the Week

Can Rapidly Scaling Work?

Sep 21, 2026

Assume the role of an owner of MIDTOWN MOBILE MECHANIC, a small, independently owned mobile auto repair service located in a mid-sized college town.

Conferences

Top 7 Experiences Worth Adding to Your DECA Bucket List

Sep 21, 2026

DECA goes beyond conferences and competitive events. From meeting people across the country to gaining real-world experience, there are countless ways to make the most out of your DECA experience. Whether you are a first-year member or a seasoned competitor, add these 7 things to your DECA bucket list!

Chapter Strategy

How to Get Hype at Chapter Meetings

Sep 21, 2026

The fun of DECA doesn’t just start at conferences.It begins at the very first chapter meeting. If you’re a chapter officer, this is your chance to make the best first impression on prospective members. Show that DECA isn’t just blazers and talk.

College Success

The Balancing Game: Time Management in High School

Sep 18, 2026

As we approach the end of the back-to-school season, we are finally beginning to get used to our routines. Most of us have to balance schoolwork, DECA, extracurriculars, sports, and part-time jobs.

College Success

From DECA to College: Making Your Experience Count

Sep 18, 2026

Your DECA experience can help your college application stand out. Learn how to showcase your leadership, accomplishments, impact and skills while telling colleges what makes your story unique.

Compete

The Perfect Match: A Guide to Choosing the Right DECA Event for You

Sep 18, 2026

Choosing a competitive event is one of the first big decisions you'll make as a DECA member, and with dozens of categories to pick from, it's easy to feel stuck before you've even started.

Career Insights

Nothing But Networth: Inside the NBA’s Multi-Billion Dollar Marketing Playbook

Sep 18, 2026

Every year, the National Basketball Association undergoes its season during the fall. A global spectacle that is viewed from every corner of the world, and has created an entertainment brand that is built around athletes, stories, media, and culture.

Career Insights

Beyond the Pitch - Marketing and Promotional Moments from the World Cup

Sep 18, 2026

This past summer, the FIFA World Cup brought 48 countries to the United States, Mexico, and Canada to participate in a soccer (or football) tournament of epic proportions. However, this tournament offered more than just 104 action-packed games; it offered people the chance to connect through countless stories, trends, memes, and more.

Chapter Strategy

How DECA Chapters are Making Recruitment the Next Big Thing

Sep 16, 2026

Recruitment isn't just about putting up flyers anymore. DECA chapters are finding new ways to show students what the organization can offer: from hands-on outreach to showcasing the experiences and skills that come with being a member.

Chapter Strategy

Your Chapter's Social Media Could Make-or-Break Membership: Here's Why

Sep 15, 2026

Social media is a platform where thousands of DECA members can connect and share important information. In recent years, it has played an essential role in DECA membership, association identity, and chapter recognition.

DECA News

DECA Awarded $30,000 Grant Through Taco Bell Foundation's Record $32 Million Investment

Sep 15, 2026

The Taco Bell Foundation’s biggest Community Grants year yet is supporting 700 nonprofit organizations nationwide, helping young people prepare for college, careers, and what comes next.

Compete

2026-2027 District-Level Competitive Event Instructional Areas Announced

Sep 15, 2026

Get ready for competition season! Each year DECA provides the primary instructional area(s) assessed in each of the district-level scenarios to help advisors and members prepare for district competitions more effectively.

Career Insights

Small Businesses and the Costs of Hyper-Personalization

Nov 1, 2022

What does hyper-personalization mean for small businesses with limited resources to invest in AI-powered hyper-personalization technologies? MBA Research helps us explore this year's Business Operations Research competitive events topic.

Spotlights

Announcing the Winners of the 2022 DECA Pumpkin Contest

Nov 1, 2022

Congratulations to the winners of DECA's Annual Pumpkin Contest! With an impressive 500+ submissions from members all across the DECA world, the selection process was not easy, but the members have voted and we are excited to announce the top three winners in each category!

Case Study of the Week

Case Study of the Week: A Lifelong Career in the Lodging Industry

Oct 31, 2022

Step into the role of the general manager at Hugo Inn – Capitol City, a full-service hotel and conference center. The district manager wants you to prepare a short presentation about different job opportunities in the lodging industry for a local career fair.

Career Insights

Selling You: How to Maximize Your Bargaining Power in Job Salary Negotiations

Oct 31, 2022

Getting the most out of salary negotiations can be daunting when you’re new to the working world. While salaries across the country vary from region to region, there are some general tactics everyone can keep in mind to bring their best to the negotiating table.

Spotlights

Non-Traditional SBE's: Printing and Engraving

Oct 28, 2022

School-based enterprises usually emerge in response to an identified need in the marketplace for a particular product or service. These two gold-certified, non-traditional SBEs are switching things up by providing their schools access to printing and engraving shops.

Career Insights

From a Handshake to a Helping Hand: Connecting with Community Professionals

Oct 26, 2022

Stepping into a conversation with a professional can be intimidating, but with five key steps, you can create a connection that goes from an introductory handshake to a long-term career helping hand.

Spotlights

Sauk Rapids-Rice DECA's First Officer Induction Ceremony

Oct 24, 2022

Sauk Rapids-Rice DECA hosted its first successful officer pinning and induction! The event consisted of professional headshots, music, dinner, a formal presentation of the executive council and the induction of all other junior officers.

Case Study of the Week

Case Study of the Week: Using Research in Halloween Merchandising

Oct 24, 2022

Step into the role of the director of merchandising and operations for Fright Night Costumes. The senior vice president wants you to analyze new research information and decide how the stores should change current inventory.

Spotlights

Non-Traditional SBEs: Banks and Credit Unions

Oct 21, 2022

School-based enterprises usually emerge in response to an identified need in the marketplace for a particular product or service. These two gold-certified, non-traditional SBEs are switching things up by providing their schools access to banks and credit unions.

Leadership

From Your Chapter to Your Community: All Those in Favor Say, “Let’s Vote!”

Oct 21, 2022

This November, general elections will take place. After registering to vote, research local poll locations, schedules and each candidate running. Be prepared to stand in line for your turn to vote on Election Day (Tuesday, November 8, 2022) or seek the availability of early voting.

Career Insights

Spotlight on Customer Service

Oct 17, 2022

What is customer service and why does it matter to your future career? Experts from Chick-fil-A, Men's Wearhouse, Publix and Walgreens share their thoughts.

Case Study of the Week

Case Study of the Week: Gambling with Financial Security

Oct 17, 2022

Step into the role of a financial advisor. A client has asked you for advice on investing for the future.