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Five Fall Marketing Trends Every Chapter Can Use
From back-to-school shopping and football season to Halloween and the countdown to the holidays, businesses know consumers are ready for something new. Here are five marketing trends you'll see this fall - and how your DECA chapter can put them into action.
Case Study of the Week: Making All Customers Happy
Assume the role of the assistant manager for VILLAGE LANES, a local bowling alley with 20 lanes. The manager wants you to decide how to schedule league bowling, open bowling and birthday parties.
Activate Your Chapter Early for Exclusive Competitive Event Resources
Activate your chapter by September 30, 2026, and receive a digital download of never-before-released DECA Competitive Events role-plays and the 2026 Business Administration Core Association Exam for your chapter.
Compete in the DECA Stock Market Game
DECA members are invited to participate in the DECA Stock Market Game (SMG) beginning on September 8, 2026.
Be the NEXT BIG THING with the 2026-2027 Chapter Campaigns
The 2026-2027 DECA Chapter Campaigns are here to help your chapter to be the NEXT BIG THING! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.
Case Study of the Week: Rainy Days And Ice Cream
Assume the role of the manager at SUNSHINE ICE CREAM PARLOR, a popular ice cream parlor in a tourist destination. The owner wants you to develop marketing strategies that will bring in customers during inclement weather.
SBE Chapter Certifications are Due January 14, 2027
The chapter certification guidelines and competition guidelines for the 2026-2027 school year are now available.
13 Things Every Advisor Should Know for 2026-2027
Check out this quick guide to this year's changes and updates, from a redesigned competitive events rubric to new campaign and certification requirements.
Case Study of the Week: Inspecting An Ethical Dilemma In Finance
Assume the role of a financial analyst at RIVERBANK FINANCIAL, a reputable firm that manages investments and personal finances. You must address an ethical dilemma with the supervisor.
Finding Your DECA Niche
Whether you're walking into a conference room, stepping into a leadership role, or pursuing your personal goals, everybody wants to be the Next Big Thing. What truly sets you apart from everyone else is finding your niche.
Now Open: Advisor Best Practice of the Week Nominations
Last year, we asked you to nominate advisors who were implementing innovative best practices into their chapters and classrooms and we were able to shine the light on some incredible advisors.
Bring Tech Skills to Life in Just 15–20 Minutes
These quick, engaging 15–20 minute activities help students explore AI, cybersecurity, digital skills and other future-focused topics - perfect for a class opener, bell ringer or enrichment activity.
Creating Goals: Strategies to Get Where You Want to Go
Let’s talk goals! Often times, at the start of a project or the start of a new year, you may create goals for yourself. As time passes, you realize you have not completed hardly any of the goals you set out to accomplish. It’s safe to say we have all probably been here.
DECA Direct Magazine: Sports and Entertainment Marketing
The Sports and Entertainment Marketing Issue is your go-to guide for career previews, trends, best practices and behind-the-scenes looks at this popular and adrenaline-filled industry
Career Preview: Top Roles in Sports & Entertainment Marketing
Sports & Entertainment Marketing (SEM) is where your favorite past-times and your professional interests collide. Not sure what the career paths in SEM really look like? Read on for a preview of some top careers in this exciting industry.
Go for the Marketing Gold
When thinking of sports marketing, the Olympic Games are a prime example of what to look toward. The international sporting event is a household name that brings in billions of viewers. In 2016, the Olympic Games captured half of the world’s population in viewing the event!
What Happens Backstage at the Opry?
Opry member Garth Brooks once said “the real show is backstage” at the Opry, where a team of passionate staff members help make the 94-year-old show come to life every night. So, what does it take to raise that red curtain every night?
Experiential Marketing: When Brands Become the Entertainment
Part branding, part entertainment, experiential marketing is finding its way into the marketing plans of more and more top brands. Read on to find out exactly what this type of marketing is, why brands love it and how to make it part of your future marketing career.
A World Beyond Imagination
The success of Disney’s parks is no accident. With over 170,000 employees and 12 parks around the world, Disney Parks, Experiences and Products has consistently dominated the market while ensuring the ultimate customer experience. Here are the top five ways Disney Parks continue to rule the industry.
Sports and Entertainment Competition Tips from the Pros
DECA offers several sports and entertainment marketing competitive events for members to flex their skills. To help you prepare for your next competition, I gathered some insider knowledge from two previous SEM event competitors.
DECA Scholarship Recipients 2019-2020
DECA is pleased to announce the 2019-2020 scholarship recipients. Each year, DECA and its corporate partners award over $300,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Courtyard by Marriott Culminates Once-in-a-lifetime Celebration at Super Bowl LIV
Global Travel Program Marriott Bonvoy Offers Members Hundreds of Exclusive Moments Around Super Bowl LIV and the 2020 Pro Bowl.
Collegiate DECA's 2019-2020 Recognition Award Winners
Congratulations to the 2019-2020 Collegiate DECA Recognition Award winners!
Collegiate DECA 2019-2020 Leadership Passport Program Recipients
Congratulations to the 2019-2020 Collegiate DECA Leadership Passport Program recipients! The Collegiate DECA Leadership Passport Program encourages local chapters and individual members to plan activities and participate in events that enhance the experiences of members.
