Branding + Promotion

Chapter Strategy

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Ready to Go The Extra this recruitment season? We've got you covered with DECA’s Membership Recruitment Toolkit, packed with resources to help your chapter succeed this back-to-school season!

Chapter Strategy

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Check out DECA's 2025-2026 membership video to help your chapter show students why joining DECA empowers members to Go The Extra.

Chapter Strategy

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The 2025-2026 DECA Chapter Campaigns are here to help you GO THE EXTRA! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.

Chapter Strategy

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We’re so close to courses starting back up! That means it’s the perfect time to get ready to recruit new members who will join your DECA chapter on campus. Get ready to find some of the best students on campus to join.

Career Insights

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This moment is a real-time lesson in business strategy, branding and consumer behavior. Here’s why Taylor Swift’s move matters to DECA members and what it teaches us about business and brand identity.

Chapter Strategy

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The key to gaining freshmen interest isn’t just handing them a flyer or discussing competition. It's about making them feel welcome, excited and connected. Here’s how to make that happen.

Chapter Strategy

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When it comes to marketing your DECA chapter, it’s more than just promotion. It’s about creating visibility and connection – just what East Paulding DECA did with its “Bee The One” theme for the 2024-25 school year.

Chapter Strategy

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We’re well into summer, but your DECA journey doesn’t have to hit pause just because school is out. Whether you’re looking to build your resume, strengthen your leadership skills or stay connected with the DECA community, there are countless ways to make this summer one to remember!

DECA News

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Adobe

This elite professional development experience brings together distinguished DECA chapter advisors from across the DECA network to deepen their leadership, instructional, and digital skills in a unique “train-the-trainer” format.

Career Insights

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Let's be real, college is stressful enough without having the added stress of thinking about your future career. Here are five fun and practical ways to start using LinkedIn today to better your chances at landing your dream career.

Spotlights

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Rayyan Khan, a Marketing officer from Reedy DECA, the Texas DECA Chapter of the Year, emphasizes the importance of marketing and branding in building trust, fostering engagement and successfully managing a thriving chapter.

Career Insights

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As we enter 2025, now is the perfect opportunity to set goals for your chapter's social media account and predict what will happen across social media platforms.