You are to assume the role of the general manager for HOLIDAY HOUSE, a business that provides installation of outdoor holiday lights and decorations. The owner wants you to analyze the use of artificial intelligence (AI) images in marketing materials and recommend how to proceed.
HOLIDAY HOUSE started business two years ago. The business specializes in decorating residential houses with holiday lights and décor during the winter months. Customers can choose from a variety of light styles and colors along with other décor for outdoor use.
HOLIDAY HOUSE uses both Facebook and Instagram for social media marketing. It is imperative that customers can see the products and services that the business provides so use of images is crucial. When the HOLIDAY HOUSE crews have completed decorating a house, the marketing team will ask the customer if images of their house can be used on the business’s social media accounts. While most customers allow HOLIDAY HOUSE to use images of their decorated homes for use in marketing, some do not.
The business is excited to begin offering additional holiday décor. HOLIDAY HOUSE now has inventory to include decorations and lighting for all seasons and holidays. You are excited to begin promoting the new inventory, but there are no images available yet to showcase the products.
It was decided that AI images would be used in marketing the new inventory of décor and lights for the seasons and holidays throughout the year. In addition, it was decided that AI images would also be used in marketing the traditional winter holiday products available. The AI images would be mixed in with the actual customer images of HOLIDAY HOUSE completed projects.
The owner is questioning the ethics of using AI images to promote the business. The owner wants you to analyze the use of using AI images to promote HOLIDAY HOUSE, explain why it could be considered unethical, determine how it could positively or negatively influence customers and ultimately if AI images should be used.
