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Marketing

Career Insights
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5 Paris Marketing Tricks to Use on Your Next DECA Role Play

Oct 28, 2026

The city of lights has a lot more to offer than its pastries and architecture; it houses some of the best marketing and advertising tricks.

Chapter Strategy
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3 Ways to Show Your Chapter’s Impact Beyond an Instagram Post

Oct 23, 2026

Sharing your chapter’s story with school leaders, local media and business partners can help you recognize members’ hard work, build relationships and create new opportunities.

Career Insights
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Take Your Marketing Future Global with the 2027 Voices of the Future Fellowship

Oct 23, 2026

For Collegiate DECA members approaching graduation, discover an opportunity to build on the strategic thinking, creativity and presentation skills while exploring the marketing industry on a global stage.

Compete
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Win Up to $500 in the 2026 Collegiate DECA Virtual Case Simulation

Oct 19, 2026

The Fall 2026 Collegiate DECA Virtual Case Simulation Competition from Knowledge Matters runs from November 2 to November 13, 2026.

Case Study of the Week
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Turning Denied Repairs Into Approved Repairs

Oct 12, 2026

You are to assume the role of the sales manager for CITYWIDE AUTOBODY, a business that provides automotive services. The general manager wants you to create a marketing technique that will sell declined repairs.

Career Insights
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The Sweet Business of Halloween

Oct 9, 2026

Halloween is the second biggest holiday in America, but for the candy industry, it's much more.

Career Insights
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The Summer of the Blockbuster: What Spider-Man, the Odyssey, and Michael Teach Us About Marketing

Oct 5, 2026

This past summer, the U.S. box office reached $4.765 billion, narrowly surpassing the previous summer record that stood for over ten years.

Conferences
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Meet the Louisville Business Professionals Speaking at the 2026 Ultimate DECA Power Trip

Sep 29, 2026

What does it take to create experiences people remember? At the 2026 Ultimate DECA Power Trip in Louisville, members will hear from four professionals who do it every day!

Chapter Strategy
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Turning New DECA Members Into Active Ones

Sep 25, 2026

Whether you're starting a brand-new DECA chapter or looking to strengthen your existing one, here are a few strategies that have made the biggest difference for ours.

Career Insights
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Nothing But Networth: Inside the NBA’s Multi-Billion Dollar Marketing Playbook

Sep 18, 2026

Every year, the National Basketball Association undergoes its season during the fall. A global spectacle that is viewed from every corner of the world, and has created an entertainment brand that is built around athletes, stories, media, and culture.

Career Insights
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Beyond the Pitch - Marketing and Promotional Moments from the World Cup

Sep 18, 2026

This past summer, the FIFA World Cup brought 48 countries to the United States, Mexico, and Canada to participate in a soccer (or football) tournament of epic proportions. However, this tournament offered more than just 104 action-packed games; it offered people the chance to connect through countless stories, trends, memes, and more.

DECA News
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Meet the 2026-2027 DECA Content Creators

Sep 14, 2026

The DECA Inc. Communications team is excited to announce the return of the DECA Content Creators for 2026-2027!

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