You are to assume the role of marketing director for On Your Way Auto Parts, an automotive parts store with three locations. The owner of the business has asked you to determine how the stores can partner with local high schools to demonstrate social responsibility and receive a positive brand reputation.
On Your Way Auto Parts has three locations. Each location is in a small community with its own high school. For over 35 years, On Your Way Auto Parts has been the only auto parts retailer in each of the three small communities. Two months ago, a national auto parts chain opened one location in between two of the On Your Way Auto Parts locations.
In an effort to demonstrate social responsibility, the owner of On Your Way Auto Parts wants to partner with the local high schools in each of the three cities the stores are located. The owner feels that partnering with the high school will communicate to the communities that On Your Way Auto Parts is a more positive brand in the community than the national chain.
The owner has asked you to determine how each of the On Your Way Auto Parts stores can partner with area high schools. The owner wants you to specifically determine:
- What services or types of education can On Your Way Auto Parts provide to area high school students?
- How can On Your Way Auto Parts employees engage with students at the high schools?
- How can On Your Way Auto Parts employees engage with students at store locations?
- How will your suggested activities lead to a positive brand reputation?
