You are the owner of Beyond, a luggage and travel accessories brand. When you started the company in 2015, it was the first luggage on the market that featured built-in batteries for charging mobile devices. The idea was unique and financing was raised quickly.
Beyond sells products direct-to-consumer on its website and in a few physical store locations. The most popular merchandise are the suitcases that come in various sizes and colors and are available individually or as a set of three sizes. Soon after its debut, other luggage brands quickly added built-in batteries to new products and Beyond had competition. Beyond added backpacks and travel accessories to its product mix in 2021.
While the company has seen great success, the durability and quality of each piece means that a new suitcase is not needed as often. Even customers that travel frequently have indicated that their Beyond luggage pieces last twice as long as other brands of luggage.
Your business partner thinks that making special collections of Beyond luggage that appeal to different markets will increase sales by attracting new customers and also motivate loyal customers to make an additional purchase.
Your business partner wants you to propose two different special collections that Beyond can create. Each special collection must appeal to a different market. In addition, your business partner wants you to determine how each special collection will be marketed to the targeted audience.
