You are the director of development for Gallivant Inn, a hotel chain with over 1,000 locations in the United States. Gallivant Inn was once known for roadside motels near highways and interstate exit ramps but throughout the decades has rebranded itself as a trusted full-service hotel chain.
Properties located in small and midsized cities tend to look alike; offer 75-100 guest rooms, with a swimming pool, restaurant, relaxing lobby area and fitness center. Gallivant Inn locations in larger cities or near metropolitan areas are much larger and have multiple restaurants, lounges, business centers, meeting space and other amenities that fit the city.
One Gallivant Inn located in a busy downtown neighborhood in a large city has been in business since 1999. The property has 150 guest rooms, one restaurant, one lobby bar, an outdoor swimming pool and fitness center. Occupancy rates were once consistently high, with a mixed clientele of both business and leisure travelers.
Since pandemic restrictions lifted, Gallivant Inn’s occupancy rate has not rebounded. While there are both business and leisure travelers staying at the property, the hotels surrounding Gallivant Inn have much higher occupancy rates. The general manager of the property feels that the property needs renovations and improvements since there have not been many updates since 1999. The general manager feels that renovations would help Gallivant Inn increase its occupancy rates.
The chain is willing to invest money into renovating this Gallivant Inn location, however, the vice president wants to see feedback from hotel guests and staff that outline the needs of the property and features that would appeal to both business and leisure guests.
The vice president wants you to put together a plan to gather necessary and important information. The vice president wants you to determine:
- Specific questions to ask past guests and staff
- Methods to collect information
- Sample size
- Incentive to participate
- Timeframe
