You are the chief human resources officer for Salutations, a company that designs, prints, and markets greeting cards and stationery. Salutations has been in business for eight years and has 200 employees, including 175 full-time employees and 25 part-time employees.
The president of the company has noticed a change in the organizational culture and employee engagement in the last few years. A recent employee survey demonstrated that the majority of employees do not feel valued, which has led to a lack of engagement and loyalty to the company. In the last two years, Salutations has seen the loss of several employees that have invested over five years of service to the company.
There are currently no employee service anniversary guidelines in place at Salutations. The president of the company has not participated in any formal or informal acknowledgement of employees’ years of service since the company began.
The president has asked you to develop employee service anniversary guidelines for the company. The president wants you to determine:
- the frequency of service anniversary acknowledgement
- appropriate gifts/recognition to be received at each proposed benchmark
- internal and external communication considerations
The president also wants you to demonstrate how acknowledging service anniversaries fosters employee loyalty and commitment and affects the organizational culture.
