You are to assume the role of the owner of Boards of Fun, a unique catering company that provides large charcuterie and grazing boards for events. Your business partner is concerned about the decline in the popularity of charcuteries boards and wants you to decide how to expand the business to stay relevant.
Boards of Fun offers catering for all types of events. The catering packages include large tablespaces made entirely of charcuteries. Charcuteries include varieties of meats, cheeses, crackers, olives, pickles, fruits, nuts, vegetables, jams, dipping sauces and breads. The only pieces of the charcuteries boards that Boards of Fun makes in-house are the jams and dipping sauces. All other ingredients are purchased and then sliced and styled internally.
Boards of Fun does not have a storefront, instead employees construct the various charcuteries boards in a large kitchen space with many counters, industrial refrigerators and freezers.
Your business partner has noticed a sharp decline in the number of catering jobs being booked each month. It turns out that the popularity of charcuterie boards is declining. Your business partner needs you to determine how Boards of Fun can remain relevant. Your business partner wants you to determine what additional products the business can offer that will build the brand and create renewed enthusiasm for the business.
