You are to assume the role of the director of human resources at the Organization of Travel Agents, an organization that educates, promotes and lobbies for travel agents across the nation. The executive director wants you to analyze whether the executive director should have a professional presence on social media.
The Organization of Travel Agents has over 1 million members made up of travel agencies and other companies related to travel such as tours, cruises, hotels and car rental agencies. The members look to the organization as an advocate to represent the industry in public policy interests.
While the organization has its own social media presence on Facebook, Instagram, Twitter and LinkedIn, the executive director does not have any presence on social media neither professional nor personal. The executive director is considering venturing into the social media space.
The executive director wants you to explain the difference between social media use for professional use and for personal use, recommend a social media platform appropriate for the executive director, explain risks involved in social media posts and demonstrate how the executive director’s posts can be repurposed for use on the organization’s social media platforms.
