Get a head start on the 2024-2025 competition season with DECA's updates, topics and resources for next year's competitive events program.
Complete guidelines will be posted in the DECA Guide and on deca.org by July 1, 2024.
New: Principles of Entrepreneurship event (PEN)
- Sample Role-Play
- The Business Administration Core will be used for both the exam and performance indicator list.
Business Operations Research (BOR)
The 2024-2025 topic for each career category is the development of a strategic plan to enhance or introduce the use of AI in an existing business or organization. Participants will collaborate with a local business or organization to analyze current AI strategies and practices. Participants will then develop and present a strategic plan for AI usage.
Helpful Resources:
- How Retailers are Using Generative AI Right Now
- Starbucks and the Magic of Artificial Intelligence: Enhancing Coffee and Customer Experiences
- 5 Ways Amazon is using AI to improve your holiday shopping and deliver your package faster
- 12 most popular AI use cases in the enterprise today
- How To Make AI Work In Your Organization
- How to integrate AI into your business to make it more productive
- A Step-by-Step Guide to Implementing AI in Your Business
- 16 Essential Tips for Integrating AI into Your Business
- A Step-By-Step Process For Implementing AI In A Small Business
- How Artificial Intelligence Will Transform Businesses
Financial Consulting (FCE)
For 2024-2025, you will assume the role of a financial consultant who works with student-athletes. A potential new client, a college-level athlete who is receiving money from NIL (name, image and likeness) deals has scheduled a meeting with you to learn about how to get started with basic investing. The client would like you to explain different investing options to develop and build a financial portfolio.
Helpful Resources:
- Investing 101: A Guide to Investing Basics
- A beginner’s guide to investing in the stock market
- Stock market basics: A beginner’s guide
- 25 things to know about investing by age 25
- How NIL deals and brand sponsorships are helping college athletes make money
- NCAA NAME, IMAGE, LIKENESS RULE
- Name, Image, Likeness: What College Athletes Should Know About NCAA Rules
- NIL in college football: Here's what you need to know, and what's next
- The Highest-Paid College Athletes In The NIL Era
- Student-athletes share experiences with NIL at NCAA Convention
Hospitality and Tourism Professional Selling (HTPS)
For 2024-2025, you will assume the role of a sales representative for a company specializing in sustainable products. The purchasing manager for a local hotel chain has scheduled a meeting with you to learn about sustainable product options that can be integrated into any of their departments.
Helpful Resources:
- Going green with authenticity: operating a sustainable hotel in 2024
- Sustainability Trends in Hotel Management for 2024
- 2024 Is the Year of the Sustainable Hotel
- Hotel Sustainability Outlook for 2024 Starts with Profitability
- Top 10 Hospitality Industry Trends to Watch in 2024
- Sustainable Hospitality: Must-Have Eco Products for Your Hotel
- Stay green at one of the top 10 eco-friendly hotels in the US
- 12 Eco-Friendly Luxury Hotels
- Most Consumers Want Sustainable Products and Packaging
- Research: Consumers’ Sustainability Demands Are Rising
Professional Selling (PSE)
For 2024-2025 you will assume the role of a sales representative of a customer relationship management (CRM) platform. A local small business owner has scheduled a meeting with you to see the potential benefits of adding a CRM platform to reach current and potential customers. The owner wants to learn how your CRM platform will engage customers to positively influence buyer behavior, build brand loyalty, and meet the business's goals.
Helpful Resources:
- 11 Benefits to CRM Systems
- 15 Key Benefits CRM Systems Provide to a Business
- The Benefits of Customer Relationship Management (CRM) Software
- 15 Key CRM Benefits for Businesses
- Leading Benefits of CRM for Your Business
- What Is a CRM System, and How Can It Help Your Business?
- 11 Powerful Reasons to Invest in CRM Software
- The Importance of CRM for Small Businesses: A Comprehensive Guide
- How CRM Benefits Marketing Campaigns
- Creating A CRM Strategy That Will Help Your Business Thrive
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