Produce the Next Big Cause Marketing Campaign with the NPCF Social Impact Leader of Tomorrow Challenge

Sep 9, 2024

Submissions due by February 6, 2025

Demonstrate your creativity by producing the next big cause marketing idea for the National Pediatric Cancer Foundation (NPCF). DECA chapters can participate with up to four-member teams to develop a creative and unique fundraising campaign with NPCF branding. The fundraising campaign must have an uplifting and hopeful theme with a social media component and video.

Recognition

The top three teams will be recognized on DECA Direct Online and on stage during DECA’s International Career Development Conference (ICDC) in Orlando, FL. Each team will receive a travel stipend to attend ICDC.

  • First Place: $2,000
  • Second Place: $1,000
  • Third Place: $1,000

Extra incentive prizes and challenge points will be provided to teams who raise a minimum of $43 (to honor the 43 children diagnosed with cancer each day in the U.S.).

Challenge Timeline

  • Challenge Begins: September 1, 2024 (Pediatric Cancer Month)
  • Challenge Submission Deadline: February 6, 2025
  • Top 3 Teams Announced: February 21, 2025
  • Top 3 Teams Travel to ICDC: April 26-29, 2025*

*Eligibility to attend DECA’s ICDC is determined by the chartered association advisor based on their rules and regulations. Finalists should consult with their chartered association advisor for eligibility guidelines and gain approval from their chapter advisor to attend the conference.

Questions?

National Pediatric Cancer Foundation
loliver@nationalpcf.org

The National Pediatric Cancer Foundation is dedicated to funding research to eliminate childhood cancer. Our focus is to find less toxic, more effective treatments through a unique collaborative research initiative called the Sunshine Project. We currently continue this collaborative research model with 30 hospital partners and leading scientists. Since its inception, the NPCF has donated over $30 million to research and has funded over 28 project initiatives.

Discussion Questions

  • 1
  • 2
  • 3
  • 4

Classroom Connection

Career CLuster:

Marketing

Instructional Area(s):

Promotion

Performance Indicators:

Develop a marketing plan
Select a target market and develop a customer profile
“Sell” ideas to others
Participate in community outreach activities
Implement digital marketing campaign