Case Study of the Week

Case Study of the Week

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Assume the role of the human resources generalist at the corporate office of BIG SCREEN CINEMAS, a chain of movie theaters. The director of human resources wants you to provide information about appropriate workplace communication channels to the staff.

Case Study of the Week

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Assume the role of a personal finance advisor. A client wants you to analyze various payment methods available to purchase goods and services and discuss appropriate uses.

Case Study of the Week

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Assume the role of the assistant manager for VILLAGE LANES, a local bowling alley with 20 lanes. The manager wants you to decide how to schedule league bowling, open bowling and birthday parties.

Case Study of the Week

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Assume the role of the manager at SUNSHINE ICE CREAM PARLOR, a popular ice cream parlor in a tourist destination. The owner wants you to develop marketing strategies that will bring in customers during inclement weather.

Case Study of the Week

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Assume the role of a financial analyst at RIVERBANK FINANCIAL, a reputable firm that manages investments and personal finances. You must address an ethical dilemma with the supervisor.

Case Study of the Week

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Assume the role of the owner of DR. SMOOTHIE, a mobile beverage truck that sells smoothies. The investor wants you to identify resources needed for DR. SMOOTHIE to adapt its channel strategies.

Case Study of the Week

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Assume the role of the general manager for an outdoor holiday lights and decorations installation business while you analyze the use of artificial intelligence (AI) images in marketing materials and recommend how to proceed.

Case Study of the Week

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Step into the role of the promotional director for Shony Pictures Animation. The vice president wants you to create a promotional plan for the theatrical release of Revenge at K-pop Hall.

Case Study of the Week

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Step into the role of the owner of Splendid Foods, a business that produces varieties of protein bars, granola bars and other nutritious snacks. Your business partner has asked you to determine the marketing plan for a food industry trade show.

Case Study of the Week

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Step into the role of the marketing consultant hired by Bird Investigate, a company that offers bird-watching and bird-identifying tours. The owner of Bird Investigate wants you to rebrand the company.

Case Study of the Week

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Step into the role of the director of corporate communications for Orangey, a popular animated series for preschoolers. The president wants you to decide how to proceed on social media and develop a communications plan that will deliver a strategic message.

Case Study of the Week

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Step into the role of the director of marketing for Celebrate Hotels, a chain of boutique style hotels. The vice president of marketing wants you to redesign the Celebrate channel found on all televisions in guestrooms.