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Case Study of the Week

Case Study of the Week: Rethinking Free Shipping

Apr 15, 2024

Step into the role of the owner of Quilts & Linens, a small business that sells custom made quilts and other bedroom linens. Your business partner needs you to create a new shipping and returns policy that will help with skyrocketing overhead and operating costs.

Case Study of the Week

Case Study of the Week: Marketing a Partnership

Apr 8, 2024

Step into the role of the marketing manager for Aroon Properties, a hospitality company with over 5,000 properties. The chief marketing officer wants you to determine how to best market the company’s partnership with a national brand that will strengthen existing relations with customers.

Career Insights

The Secret to Success in DECA and Beyond

Apr 1, 2024

Never want to be stuck on a problem again? We got you. Learn a powerful method to crush any problem - from DECA, to admissions, to academics, to sports and even everyday life.

DECA News

Congratulations to DECA's 2024 Emerging Leader Honor Award Recipients

Apr 1, 2024

Congratulations to the 2023-2024 DECA’s Emerging Leader Honor Award recipients! This award recognizes outstanding senior members for their involvement with DECA.

Case Study of the Week

Case Study of the Week: Methods to Collect Customer Data

Apr 1, 2024

Step into the role of the marketing research specialist for Mark-it, a big box retail chain. The director of merchandising wants you to create a survey to collect merchandising data from customers.

Chapter Strategy

Managing School Stress During Busy Times

Apr 1, 2024

Managing many different parts of life places a burden of stress on your shoulders that can sometimes feel unmanageable. As someone who has been through this, survived this and is also currently going through this, here are my top tips!

Chapter Strategy

Answering “Why DECA?”

Apr 1, 2024

As the year closes, recruitment strategies start to come back into mind. Promoting DECA to new members is simple; it’s all about showcasing the personal experience. Effectively answering the question of “Why DECA?” can pose an opportunity to turn an interested student into a committed member.

Conferences

6 Tips to DECA Dress to Impress

Apr 1, 2024

As a DECA member, your attire plays a crucial role in presenting yourself, projecting professionalism, confidence and attention to detail. Here are six tips and ideas to help you stand out in your DECA dress professional attire.

Conferences

Taking Care of YOU at ICDC

Apr 1, 2024

Attending ICDC offers unparalleled networking and competition opportunities, but prioritizing self-care is essential amid the excitement. This article emphasizes the importance of taking care of your mental and physical health to help you truly Experience the Difference in Anaheim.

Chapter Strategy

Recognizing Your 2023-2024 Success

Apr 1, 2024

This article highlights meaningful ways for chapters to recognize their members for their accomplishments during the 2023-2024 academic year, including awards ceremonies, appreciation events and social media shoutouts.

Career Insights

Financial Literacy 101: It’s Never Too Early to Start

Apr 1, 2024

In an increasingly complex and interconnected world, financial literacy is a prerequisite for success and stability. High school students who prioritize developing this skill set early on position themselves for a future marked by financial independence and security. Read how you can set yourself up for financial success early here.

Conferences

Congratulations to the 2024 Marriott Foundation ICDC Travel Scholarship Recipients

Mar 29, 2024

Through a generous contribution from the J. Willard & Alice S. Marriott Foundation, DECA is pleased to provide travel scholarships to high school DECA members to participate in the 2024 International Career Development Conference (ICDC) in Anaheim, CA.

Spotlights

Prepping for a Record Year: Building Your Chapter’s Calendar with Purpose

Aug 1, 2025

If you want to lead your chapter to a record year, you need a calendar that covers competitions, community service, social events and everything in between. Here's how to build one that works.

Chapter Strategy

Go The Extra: The Collegiate DECA Program of Leadership

Aug 1, 2025

Your Collegiate DECA Executive Officer team is excited to announce our 2025-2026 Program of Leadership. Focus areas for the Collegiate division include member engagement, member recruitment and leadership development.

College Success

Choosing Your Major: What Every College Freshman Should Know

Aug 1, 2025

Your major doesn’t define your future—but it can help guide it. Take your time, use your resources and lean on communities like DECA for insight and inspiration.

Chapter Strategy

Tips and Tricks for Collegiate DECA Member Recruitment

Aug 1, 2025

We’re so close to courses starting back up! That means it’s the perfect time to get ready to recruit new members who will join your DECA chapter on campus. Get ready to find some of the best students on campus to join.

Career Insights

Tips on Navigating an Internship

Aug 1, 2025

An internship offers valuable lessons that apply to nearly any industry. Whether you’re in tech, marketing or nuclear science, here are a few key takeaways to help you get the most out of the experience.

Partners

DECA Welcomes New Partners in Empowering the Next Generation of Leaders

Jul 28, 2025

Please join us in applauding our newest collaborators who are providing realistic insights into business and industry, and promoting meaningful, relevant learning for DECA members.

DECA News

Get to Know the 2025-2026 Collegiate DECA Executive Officers

Jul 16, 2025

During this year's Collegiate DECA ICDC in San Francisco, members elected the leaders who will serve during the 2025-2026 school year. As they gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.

Spotlights

How to Track Your Chapter’s Summer Goals Like a Pro

Jul 15, 2025

Summer is the perfect time to build momentum for your DECA chapter. Start small, stay organized, check in often and keep your purpose in focus to turn summer goals into real success when school starts.

Spotlights

Ingredients of Successful Chapter Leadership

Jul 15, 2025

Successful management for DECA depends on teamwork, roles, motivation, communication, flexibility, planning and leadership. These are the recipes for a successful team that can do incredible things and learn together.

Chapter Strategy

Innovative Advisors Wanted for DECA Advisor of the Week

Jul 9, 2025

Help DECA spotlight advisors from across the organization for their creative, original and effective best practices in their classroom and in their chapter.

Compete

Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors

Jul 8, 2025

As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.

Career Insights

Stand Out with Gratitude: Why DECA Members Should Embrace Thank-You Notes

Jul 1, 2025

Gen Z was a generation raised on texting, DMs and 24/7 connectivity. Sitting down to write a thank-you card might feel outdated or even awkward. But in the professional world, that’s exactly what makes it such a powerful move.