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Conferences

A Look Back at DECA's Sports and Entertainment Marketing Conference

Feb 6, 2024

DECA's 2024 Sports and Entertainment Marketing Conference was one for the books! With over 1,100 members in attendance, this conference has set a precedent for a year full of experiencing DECA's difference in preparing emerging leaders and entrepreneurs.

DECA News

Congratulations to DECA's 2024 Certified School-based Enterprises

Feb 6, 2024

Congratulations to the DECA School-based Enterprises that earned a 2023-2024 Chapter Certification!

Career Insights

Super Bowl: Beyond the Stadium

Feb 5, 2024

Regardless of whether you have a ticket to the game or not, the Super Bowl is so much more than 60 minutes of football and a half-time show. It is a whole week, allowing fans to experience incredible events in new, fun travel destinations.

Case Study of the Week

Case Study of the Week: Live Podcast Tour Tickets!

Feb 5, 2024

Step into the role of the promotional director for Roundtree, a podcast network that ranks third in podcast publishing. The president of Roundtree wants your team to create a promotional plan to sell-out the remaining Interesting podcast live tour tickets.

Chapter Strategy

8 Tips to Maximize Social Media Outreach

Feb 1, 2024

The strategies of networking are constantly expanding! Social media and digital interactions are a key part of a growing presence in any organization. Maximize your social media outreach by implementing these 8 strategies.

Career Insights

How Streaming Platforms Score Big in Super Bowl Monetization

Feb 1, 2024

With the new age of unlimited streaming services, the Super Bowl from your couch is like never before. Keep reading to look at the innovative ways streaming platforms capitalize on the biggest game of the year.

Career Insights

Ace Your Interview

Feb 1, 2024

Are you thinking about getting a summer internship or job? Follow these tips to ace your interview and kickstart your career!

Chapter Strategy

Action Is Passion: Advocating for the Vital Role of CTSOs and CTE

Feb 1, 2024

CTE Month is the perfect opportunity for DECA’s members to show their passion and take real action. This article delves into the significance of championing these programs and explores actionable ideas to advocate, embracing the mantra that "action is passion."

Case Study of the Week

Case Study of the Week: Generational Inclusion in the Workplace

Jan 29, 2024

Step into the role of the director of human resources at the regional headquarters of First Trust Bank. The vice president wants your input on improving organizational culture and development with a team that includes four generations.

Conferences

Learn from the Pros at DECA’s Sports and Entertainment Marketing Conference

Jan 26, 2024

The crowd-pleasing speakers at DECA’s Sports and Entertainment Marketing Conference bring a rush of adrenaline to the sports and entertainment marketing fields. 

Career Insights

7 Retail Industry Predictions for 2024

Jan 24, 2024

Artificial intelligence’s influence continues to grow, consumers demand sustainable actions and the customer experience remains more important than ever.

Case Study of the Week

Case Study of the Week: Adding Live-streaming as a Sales Channel

Jan 22, 2024

Step into the role of the owner of Ornamental, a small business that creates indoor and outdoor decorations. Your business partner wants you to add another sales channel and you must explain livestream shopping and how adding it would benefit the company.

Chapter Strategy

How to Use the Collegiate DECA Chapter Leadership Guide to Become the Next Big Thing

Sep 11, 2026

The Collegiate DECA Chapter Leadership Guide is filled with many ideas to help chapters recruit members, develop leaders, plan events, and create meaningful experiences.

Career Insights

Exploring Hospitality Internship Programs

Sep 10, 2026

As we all know, internships are among the best ways to gain real-world experience. They also give you access to explore career paths before walking across the graduation stage.

Case Study of the Week

Sooooo Many Payment Methods!

Sep 7, 2026

Assume the role of a personal finance advisor. A client wants you to analyze various payment methods available to purchase goods and services and discuss appropriate uses.

Compete

Beyond the Key Performance Indicators: Understanding the New Collegiate DECA Case Study

Sep 3, 2026

Collegiate DECA case studies are changing, and competitors should be prepared for more than just a new role-play.

Leadership

Why You Shouldn't Be Afraid to Celebrate Small Successes

Sep 2, 2026

Discover what happens when you start celebrating your small wins and how this small change can have a big impact on your DECA experience, leadership potential and overall success in life.

Chapter Strategy

Online Resources for Collegiate DECA Members

Sep 2, 2026

As a chapter and association leader, and now an executive officer, I’ve discovered so many resources on DECA.org that I never knew existed and wish I had utilized sooner.

Career Insights

The Secrets to Standing Out in the AI World

Sep 2, 2026

AI is rewriting job descriptions. Hybrid work is here to stay. Layoffs are reshaping industries. And employers are looking for something far more valuable than a degree.

Chapter Strategy

Tips for Starting a New Collegiate DECA Year

Sep 1, 2026

Whether you're beginning your first semester of college or returning for another year, the habits you build now can set the tone for everything that follows.

Chapter Strategy

The Collegiate DECA Chapter Formula: The Ingredients Behind a Successful Chapter

Aug 31, 2026

Whether you are starting from scratch or improving an established chapter, these five ingredients can help create an experience members want to be part of.

Case Study of the Week

Case Study of the Week: Making All Customers Happy

Aug 31, 2026

Assume the role of the assistant manager for VILLAGE LANES, a local bowling alley with 20 lanes. The manager wants you to decide how to schedule league bowling, open bowling and birthday parties.

Chapter Strategy

Make the Collegiate DECA Leadership Passport Program Your Next Big Thing

Aug 28, 2026

The Leadership Passport Program rewards actions that build personal and professional skill sets focused on helping members be academically prepared, community-oriented, professionally responsible, and experienced leaders.

Compete

Compete in Session One of the Collegiate DECA Stock Market Game

Aug 28, 2026

Collegiate DECA members are invited to participate in the first round of the Collegiate DECA Stock Market Game (SMG) beginning on September 8, 2026.