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Conferences

Over 3,000 DECA Members Gathered at the 2025 Ultimate DECA Power Trip

Dec 2, 2025

From November 21-23, 2025, 3,000 DECA student and advisor members attended the Ultimate DECA Power Trip in the Washington D.C. area. Congratulations to the Competitive Excellence Experience top performers!

Partners

MDA Holiday Retail Campaigns

Dec 2, 2025

This holiday season, your generosity can make a lasting impact. Every donation helps bring break throughs in treatment, expert care, and essential resources to children and adults living with muscular dystrophy and related diseases.

Compete

SBE Chapter Certification Submission Site Is Open

Dec 2, 2025

The SBE chapter certification submission site is now open for chapters to submit their projects. Check out this article for key reminders as you prepare to submit your project.

Case Study of the Week

Case Study of the Week: The Risks and Rewards of Investing

Dec 1, 2025

Step into the role of an investment advisor. A client has asked you about the risks and rewards of investing.

Chapter Strategy

The Gift That Keeps on Giving: Making the Most Out of Scholarship Season

Dec 1, 2025

This holiday season, remember that some of the most meaningful gifts come from effort, passion, and perseverance. By dedicating time to scholarship applications, you’re not just applying for financial aid; you’re investing in your dreams.

Chapter Strategy

Evaluating Your Chapter's Mid-Year Success: A Guide for Chapter Officers

Dec 1, 2025

Taking the time to evaluate your chapter's mid-year success is about understanding your members, your goals, and the impact you're having on them.

Compete

Your Guide to Becoming a Finalist in DECA

Dec 1, 2025

If you’re aiming for a finalist-quality performance in DECA competition, it takes more than just “doing the test." Here are high-impact strategies that go beyond the basics, helping you compete with purpose, plan and confidence.

Chapter Strategy

Elevate Your Chapter Meetings to the Next Level

Dec 1, 2025

As student leaders, it’s our responsibility to continually innovate and attract as many members as possible to our meetings. Here are seven creative chapter meetings to be the start to your chapter’s best meetings yet.

Spotlights

Behind Every Chapter is a Leader to Thank: A DECA Advisor Spotlight for Thanksgiving

Nov 27, 2025

This Thanksgiving, Winston Churchill DECA is spotlighting our advisor, Ms Showen, whose dedication and leadership have helped our chapter thrive. Discover more about her journey as an advisor and her reflections on being part of the DECA community!

Case Study of the Week

Case Study of the Week: Choosing Merchandise For a New Demographic

Nov 24, 2025

Step into the role of the merchandising manager for Bright Ties, a women’s apparel retailer. The director of merchandising wants your help in planning merchandise assortment to appeal to a new demographic.

DECA News

DECA Welcomes American Marketing Association (AMA) as Strategic Partner

Nov 20, 2025

This collaboration will combine DECA’s focus on emerging leaders and entrepreneurs with the College Board’s expertise in developing programs that promote career and college readiness.

Career Insights

The Psychology Behind Holiday Shopping

Nov 20, 2025

November the peak shopping month due to a blend of emotional, social and psychological triggers. The strategic moves by retailers nationwide create a heightened emotional state for shoppers, making increased spending not only justified but also rewarding.

Spotlights

Mountain View High School Virtual Recruitment

Sep 1, 2020

Like for many chapters, this year’s DECA kickoff meeting was unique for Mountain View High School in Georgia. Even though the meeting was held through Zoom, the chapter still found a way to make it one of their best meetings yet.

Chapter Strategy

10 Ideas for Collegiate DECA Freshman Recruitment

Sep 1, 2020

Collegiate DECA offers incredible opportunities for members, and every year dedicated officers aim to increase membership. However, it can be a struggle to think of new, creative ways to recruit new students. To help, explore these ten great ways to increase membership.

Chapter Strategy

How to Raise Your Membership to the #NextLevel

Aug 18, 2020

As we enter a new year, it's time to get excited about membership recruitment! We know this year is going to look different, so here are some tips for taking your recruitment efforts to the #NextLevel!

Chapter Strategy

Watch Now: The 2020-2021 Collegiate DECA #NextLevel Membership Video

Aug 11, 2020

This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with Collegiate DECA.

Career Insights

Establishing Your Target Market

Aug 11, 2020

The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.

Career Insights

5 Tips to Take Your LinkedIn to the Next Level

Aug 5, 2020

Are you new to the LinkedIn life, or maybe you're a highly experienced user? Either way, you can never know too many tips and tricks to guide you along the way. Read on for five tips that will help you make the most out of your experience and take your LinkedIn profile to the #NextLevel.

DECA News

DECA Inc. Stands Against Racism in All Forms

Jun 12, 2020

We stand in solidarity with the Black communities – our members, alumni, partners and employees – in the fight against systemic racism and injustice.

Chapter Strategy

Leadership Team Building Ideas

Jun 3, 2020

While social distancing, it can be difficult to connect with the members of your leadership team. However, it is vital to continue being productive and connected. We want all teams to have an extra strong start to the next school year in order to make up for lost activities and events. Below are my top five tips to keep the DECA spirit alive with your leadership team!

Career Insights

4 Tips for Summer Job and Internship Success

Jun 3, 2020

For many students, finding a summer job, career-defining internship or even a well-paid career can be challenging, and the current job market does not make it any easier. Additionally, some students are enduring the nightmare of having their internship or a job offer revoked, while others are shifting to working remotely.

Chapter Strategy

Using Zoom to Unlock New Learning Opportunities

Jun 1, 2020

It’s safe to say that 2020 has thrown just about everyone for a loop. Like many educators, Sharon Cutler, a 15-year DECA chapter advisor and teacher at Marjory Stoneman Douglas High School in Parkland, FL, has been looking for unique ways to engage her students through distance learning.

Career Insights

Mastering Virtual Interviews

May 26, 2020

A hiring manager emails to tell you they'd like you to interview for your dream position -- virtually. Now what? Watch this video to help you master your next virtual interview.

College Success

Tips for Acing Finals while Social Distancing

May 4, 2020

While finals this year will likely be accompanied by new challenges, that doesn’t mean they should be feared! Follow the steps below to ace your upcoming final exams with confidence.