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Spotlights

Bridging Generations: My Journey with DECA as a Collegiate Member and Parent

Jan 17, 2025

Through DECA, I've gained valuable business skills as an adult student and deepened my connection with my son as we navigate our educational journeys together.

Spotlights

DECA Alumni Spotlight: Gautam Ajjarapu

Jan 17, 2025

DECA alumni are more than just former members—they are changemakers, innovators and leaders in their careers. In this article meet Gautam Ajjarapu, an alumni recently featured in the Forbes 30 Under 30 Class of 2025 for his work helping financial institutions worldwide.

DECA News

Congratulations to the IE University Policy Dilemma Simulation Challenge 2024-2025 Winners

Jan 16, 2025

IE University and DECA are thrilled to announce the winners of the Policy Dilemma Simulation Challenge!

College Success

Where to Attend? How to Make Your College Decision

Jan 15, 2025

Making the right decision on where to attend college is important. You will consider the right “fit” for your academic, career and social goals. All while keeping motivated during your senior year of high school.

DECA News

Congratulations to the DECA Ethical Leadership Challenge 2024-2025 Winners

Jan 14, 2025

Congratulations to the winning teams in the DECA Ethical Leadership Challenge for 2024-2025!

DECA News

Congratulations to the DECA at the Bell Challenge 2024-2025 Winners

Jan 13, 2025

BusinessU and DECA Inc. are thrilled to announce the top three teams of the DECA at the Bell Challenge for 2024-2025!

Case Study of the Week

Case Study of the Week: Can Existing Customers Find New Customers?

Jan 13, 2025

Step into the role of the owner of Good Pet, an online company that sells premium pet treats. Your business partner wants you to develop a marketing plan that will help the company gain new customers.

Spotlights

The Power of Marketing and Branding at Reedy High School

Jan 10, 2025

Rayyan Khan, a Marketing officer from Reedy DECA, the Texas DECA Chapter of the Year, emphasizes the importance of marketing and branding in building trust, fostering engagement and successfully managing a thriving chapter.

DECA News

Announcing DECA's 2024-2025 Chapter Campaign Winners

Jan 7, 2025

This year, an impressive number of chapters completed their campaign goals. Congratulations to all the chapters that participated in DECA’s Chapter Campaigns!

Case Study of the Week

Case Study of the Week: January and February are Slooooow!

Jan 6, 2025

Step into the role of the director of marketing for Jubilant Ranch, an extremely popular amusement park. The chief marketing officer wants you to choose one market to target for a promotion that would increase attendance in January and February.

Conferences

Be The One at the 2025 Sports and Entertainment Marketing Conference

Jan 1, 2025

Get ready to experience all Orlando offers at the 2025 SEM conference! Learn more about all SEM offers you and your future career through connecting with industry leaders, gaining hands-on experience and sharpening your competitive skills.

Compete

Foundational Skills for Competition

Jan 1, 2025

With district competition underway and association conferences approaching quickly, here are some essential skills for you to use during competition.

Chapter Strategy

The Next Big Thing On Your Calendar: DECA Month 2026

Oct 19, 2026

#DECAMonth is the ultimate celebration of all things DECA. Throughout November, members reflect on their favorite DECA memories, take part in DECA's programs and showcase the many reasons they love being a DECA member.

Case Study of the Week

Who Has The Rights?

Oct 19, 2026

You are the marketing director for STYLE DESIGN, a popular chain of clothing stores for teenagers and young adults. STYLE DESIGN has been in business for over 30-years and is proud of its ability to be consistently on trend with current styles.

Conferences

Things To Do in Austin at #CDECAICDC 2027

Oct 18, 2026

With vibrant entertainment, art and culture, inspiring cuisine and stunning outdoor experiences, Austin lets you create your own soundtrack.

Compete

Collegiate DECA Announces Two New Challenges for 2026-2027

Oct 14, 2026

Put your knowledge and skills to the test with two new corporate challenges from Adobe and Chick-fil-A, with $6,000 available in cash prizes to the winner teams!

Case Study of the Week

Turning Denied Repairs Into Approved Repairs

Oct 12, 2026

You are to assume the role of the sales manager for CITYWIDE AUTOBODY, a business that provides automotive services. The general manager wants you to create a marketing technique that will sell declined repairs.

Chapter Strategy

Learn How to Create Meaningful Community Impact with American Red Cross

Oct 9, 2026

Join the American Red Cross for an engaging and informative webinar on Tuesday, October 27, at 5:00 PM.

Career Insights

The Sweet Business of Halloween

Oct 9, 2026

Halloween is the second biggest holiday in America, but for the candy industry, it's much more.

College Success

Explore Your Future in Retail with Two NRF Foundation Scholarships

Oct 7, 2026

Eligible undergraduate students at four-year universities and two-year community colleges are encouraged to apply. Applications close October 13, 2026.

College Success

The Power of Saying Yes In DECA

Oct 7, 2026

If there is one thing I have learned throughout my DECA experience, it is important to say yes.

Career Insights

Customer Service Skills Start with DECA

Oct 5, 2026

Customer Service Week, October 5–9, 2026, is a chance to recognize the importance of great customer service and the skills DECA members can build now to succeed in future careers.

Case Study of the Week

A Hotel's Daily Financial Information

Oct 5, 2026

You are to assume the role of the front desk manager at CLOCK TOWER INN, a full-service hotel with over 100 guest rooms, and explain a basic summary of daily financial information to the new front desk employee.

Career Insights

Your Digital First Impression: How to Perfect Your LinkedIn

Oct 5, 2026

A great first impression can make a lasting impact, but you won't always have the opportunity to meet someone in person.