Branding + Promotion

Compete

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Collegiate DECA Engage 2025 is quickly approaching! Get a leg up on the competition by practicing with last year's Individual Case Study scenario so you can take the stage in Tampa this month.

Career Insights

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Intuit

These holidays aren’t just for fun—they’re powerful tools for brands to connect with audiences in authentic, engaging ways. Tapping into these trends allows businesses to join broader conversations, boost visibility, and showcase personality.

Chapter Strategy

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Your social media is more than a feed; it’s your chapter’s brand. And building that brand doesn’t have to be complicated. Here’s how to make your content stand out.

Career Insights

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Seasonal marketing—whether in quick-service restaurants, retail or even your local grocery store—is a powerful strategy that celebrates the season and showcases entrepreneurial creativity.

Career Insights

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In honor of National Coffee Day, here’s a Rhode Island success story that shows how smart marketing can transform a business from a coffee cart to a viral sensation.

College Success

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Success doesn’t come from luck; it comes from preparation, strategy, mindset and staying true to yourself. For many, college feels like the biggest stage of their life. But in reality, it’s actually not all that different from being a DECA member.

Compete

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Taylor Swift has clearly conquered the music industry, but what if she stepped into the world of DECA competition? Let’s look at how she would perform in each section of the Principles of Marketing Event.

Conferences

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Are you attending Collegiate DECA Engage in Tampa, Florida, this year? Well, we have the perfect opportunity for you. Apply to join the Engage Content Creation Team!

Career Insights

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GAP’s recent marketing project shows that authentic brand representation, positive customer connections and creative engagement can be the key to marketing magic. Here's what the campaign teaches us about successful marketing.

Career Insights

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NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.

Chapter Strategy

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At East Paulding DECA, we were pleasantly challenged when the national DECA "Go the Extra" theme was released. After much thought and discussion, we happily chose a thrilling race car theme for our school's campaign.

Chapter Strategy

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A strong brand not only attracts new members but also energizes current ones, engages partners, and positions your chapter or association as a leader in preparing emerging leaders and entrepreneurs.