Every year, one of the biggest opportunities to grow your DECA chapter starts with incoming first-year students. These students are stepping into a brand-new environment, and it’s the perfect time to introduce them to something that can shape their entire high school experience: DECA.
The key to gaining freshmen interest isn’t just handing them a flyer or discussing competition. It's about making them feel welcome, excited and connected.
Here’s how to make that happen:
Start with Connection
- Don’t overcomplicate it. A smile, a simple conversation or a “you should come to our DECA meeting!” goes a long way.
- Share your personal story. Talk about why you joined DECA and the fun, valuable experiences it’s brought you.
- Focus on friendships, fun events, travel opportunities and how DECA helps you grow! Not just what DECA is.
Make the First Meeting Count
- Keep it fun, interactive and low pressure.
- Plan an icebreaker or mini competition to get everyone involved.
- Include snacks, music or a short officer Q&A to help first-year students feel at ease.
Create Easy Ways to Join
- Give them a “Freshman Fast Pass” with basic info, key dates and instructions for staying connected.
- Host a “Bring a freshman” day where current members invite someone to attend.
- Offer a simple freshman leadership opportunity to help them feel part of the team.
First-year students are the future of your chapter. One great first impression could lead to years of leadership, growth and new friendships. So, take the time to start the conversation and show them why DECA is the place to be.
After all, the more you invest in new members, the stronger your chapter becomes. Go The Extra this year when recruiting your newest potential members!
