Classroom Connection

Case Study of the Week

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Step into the role of the merchandise manager for Superior Looks, a clothing store chain for tweens and teens. The director of merchandising is considering a partnership with a popular fast fashion company and wants your opinion.

Case Study of the Week

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Step into the role of the owner of Good Pet, an online company that sells premium pet treats. Your business partner wants you to develop a marketing plan that will help the company gain new customers.

Case Study of the Week

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Step into the role of the director of marketing for Jubilant Ranch, an extremely popular amusement park. The chief marketing officer wants you to choose one market to target for a promotion that would increase attendance in January and February.

Case Study of the Week

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Step into the role of the chief operations officer at Style Fresh, a leader in the fashion industry. The CEO wants you to make a supply chain decision after analyzing risks involved with maintaining a relationship or finding a new supplier.

Case Study of the Week

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Step into the role of the director of development for Gallivant Inn, a hotel chain with over 1,000 locations in the United States. The vice president wants you to put together a plan to gather feedback from hotel guests.

Case Study of the Week

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Step into the role of a merchandising specialist for Galaxy Pet, a retail chain specializing in pet food, products and services. The director of operations wants you to compare operational opportunities for the retailer in airports across the nation.

Case Study of the Week

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Step into the role of an entrepreneur who has created a line of all-natural haircare products named Cleanse. Your business partner has asked you to analyze a list of four retailers that want to sell Cleanse products.

Case Study of the Week

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Step into the role of a personal finance advisor. A new client is having difficulties saving and has asked you for help.

Case Study of the Week

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Step into the role of the human resources manager at Kid’s Castle Daycare, a daycare center located in a medium sized town. You must explain to the human resources intern why assessment and contingency factors are important in hiring employees at the daycare center.

Chapter Strategy

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This November, Global Entrepreneurship Network will celebrate 17 years of helping millions of people unleash their ideas to start and scale new businesses through Global Entrepreneurship Week.

Case Study of the Week

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Step into the role of the director of operations for Jetstream Airlines, an airline based in the United States with scheduled service to over 100 destinations in the United States and to 5 other countries.

Partners

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Stukent CTE

DECA is excited to welcome Stukent as one of its newest National Advisory Board partners. Stukent shares DECA’s passion for empowering the next generation of leaders and is committed to providing members with innovative resources that enhance their educational experience.