Marketing

Career Insights

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The PSL was a seasonal hit that began at Starbucks and has since become a widespread phenomenon. Its remarkable success can be attributed to three key marketing strategies. Learn about these in this article featuring your favorite fall drink!

Leadership

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National Retail Federation Foundation

In this article, dive into the key themes on integration and collaboration that emerged during a panel discussion hosted at NRF Nexus 2024 with professionals from BJ’s Wholesale Club, REI and Tractor Supply Company.

Spotlights

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Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.

Spotlights

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The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.

Career Insights

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The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.

Chapter Strategy

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Here is part 2 of the Be The One DECA Starter Pack series. This article is about boosting your chapter's Communications Strategy with a step-by-step strategic communications plan to help it thrive this upcoming year.

Chapter Strategy

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With social media serving as a powerful tool, creating and maintaining a dedicated DECA Instagram account can be a game-changer. Here's how to make the most of your summer by establishing your own DECA brand on Social Media.

Partners

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Piper Sandler

DECA and Piper Sandler completed the 47th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 6,020 teens across the U.S. with an average age of 16.1 years.

Conferences

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The DECA Inc. Communications team is excited to announce the 2024 #DECAICDC Social Media Team! Team members will help drive the conference conversation through TikTok Videos and Instagram Reels.

Career Insights

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Ever wonder how packaging impacts the way products are marketed? Read this article to dive into the world of packaging and uncover Its impact on your shopping journey!

Chapter Strategy

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The strategies of networking are constantly expanding! Social media and digital interactions are a key part of a growing presence in any organization. Maximize your social media outreach by implementing these 8 strategies.

Career Insights

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DECA members always look for ways to learn more throughout their DECA experience. As we enter the 2024 calendar year, dive into the projected top trends that companies and consumers think will take the world by storm.