Marketing

Spotlights

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In this article, learn about the importance of self-marketing and gain insights into cultivating a strong personal brand through a unique and interactive workshop created by Iowa DECA.

Spotlights

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Kentucky DECA hosted a workshop called “Not A Problem.” Participants were split into teams and given a silly marketing problem to solve. Then, team members brainstormed a sales pitch with which to convince our panel of judges that their idea would thrive in the market.

Career Insights

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One of the biggest holiday sales is coming up, but what makes it such a big event and even an American tradition? The key is all in how it’s marketed. Explore some of the top marketing strategies for Black Friday and explore how you can apply them to your brand.

Partners

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Piper Sandler

DECA and Piper Sandler completed the 46th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 9,100 teens across the U.S. with an average age of 15.7 years.

Chapter Strategy

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Canva has become an essential companion for many seeking to enhance their digital presence and pursuits. Dive into the realm of creativity and impact with these 5 ways to use Canva for your DECA designs!

Career Insights

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BusinessU

In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.

Chapter Strategy

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Creating and using a content calendar will prepare your chapter for success and leave you feeling less stressed during the school year. In this article, learn what a content calendar is and dive into the five steps on how to use it for a better content-creation experience this year!

Partners

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Piper Sandler

DECA and Piper Sandler completed the 45th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 5,600 teens across the U.S. with an average age of 16.2 years.

Career Insights

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Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.

Partners

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Piper Sandler

Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.

Career Insights

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AHLA Foundation

In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.

Conferences

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This conference season, don't forget to collaborate, create and connect with the DECA community. As you prepare, check out these five tips to remember as you pull out all the stops for social media shots this Spring.