As members of Collegiate DECA, we spend a lot of time developing soft skills, practicing presentations and preparing for competitions. However, one of the most important skills we can build is our personal brand. No matter what setting you're in, your brand can influence opportunities, relationships and future career opportunities.
Let's break these ideas down further.
Below are the building blocks you can establish to ensure a successful brand, especially whenever it comes to being the NEXT BIG THING:
1. Your Feed Is Your Resume
In today’s world, your online presence is the impression people form of you. Employers all check social media accounts and our favorite thing - our LinkedIn profiles - before making decisions.
Maintaining a professional and positive digital footprint can help build credibility and show leadership, responsibility and ambition.
A strong online presence can help you stand out from other applicants. Sharing accomplishments, leadership experiences, volunteer work and DECA achievements online can demonstrate professionalism and involvement.
Ways You Can Build a Positive Digital Footprint:
- Create and maintain a professional LinkedIn profile
- Share DECA accomplishments and leadership experiences
- Think carefully before posting on social media
- Follow professionals and businesses related to career interests
2. Building a Brand Through Leadership
Leadership is one of the strongest ways to build a personal brand. Employers value individuals who can work with others, communicate effectively and take initiative.
Being involved in school organizations and community service also helps strengthen leadership skills. Members who consistently support others and contribute positively to their teams often build strong reputations as dependable and motivated individuals.
Leadership Opportunities That Strengthen Your Brand:
- Participate in other clubs and organizations
- Volunteer in community service projects
- Practice working in a team during competitions
- Help mentor or support new members in your organizations
3. Networking Grows Your Brand
Networking is one of the most valuable career skills you can develop. Connections can lead to internships, mentorships and future career opportunities.
Strong networking skills begin with communication and confidence. Short meaningful conversations can create lasting impressions, which is why elevator pitches and professional introductions are important. Learning how to build relationships now can benefit you throughout your future career.
Networking Tips:
- Introduce yourself at conferences
- Prepare an elevator pitch about yourself
- Ask questions and show interest in things
- Connect with professionals on LinkedIn
