You are to assume the role of a store manager of Cloth & Denim, a regional chain of clothing stores specializing in youth sizes newborn to 16. The district manager has asked you to plan a promotional calendar for the back-to-school season.
All Cloth & Denim stores have three size sections: baby, toddler, and big kids. The stores are set-up with the baby sizes at the front of the store. The middle of the store showcases toddler sizes, and the back of the store holds all big kid sizes 5-16. The cash and wrap station and the fitting rooms are also located in the back of each Cloth & Denim store.
Back-to-school is the busiest season for the retailer. The district manager wants to ensure that your store has the best possible lay-out and promotional calendar before back-to-school shopping season officially begins on August 1. The season runs until mid-September.
Cloth & Denim will provide new products to each store on July 1 and additional new products on August 1. The majority of new products will be seasonal back-to-school merchandise for big kid sizes 5 – 16, but will also include a few new products for babies and toddlers.
The district manager wants you to determine how to change the lay-out of your store for the back-to-school season to best place back-to-school products for impact. The district manager wants you to develop a promotional calendar that will indicate when back-to-school promotions will occur.
