Develop Your Personal Brand with the Adobe Personal Branding Challenge

Oct 24, 2024

Submissions due by December 20

The Adobe Personal Branding Challenge provides an opportunity for participants to develop a comprehensive personal brand that includes a logo, résumé, and personal vision statement. Create your personal brand using Adobe Express tools and submit your project components as PDFs. Members will compete as individuals.

Driving Question

How can you effectively communicate your personal brand to stand out in a competitive world?

Real-world Context

In today’s digital age, personal branding is crucial for career success and self-presentation. This challenge requires DECA members to engage with the concepts of personal marketing, where creativity, self-awareness and strategic communication play crucial roles. By developing a personal brand, DECA members will explore the challenges of self-promotion, understand market expectations and learn about the competitive landscape of their chosen career paths. This experience mirrors real-world scenarios in job seeking and career development, encouraging students to think critically about their personal and professional identities.

Recognition

The top three individuals will be recognized on DECA Direct Online and on stage during DECA’s International Career Development Conference (ICDC) in Orlando, FL.

Challenge Timeline

  • Challenge Begins: October 25, 2024
  • Challenge Submission Deadline: December 20, 2024 at 11:59 PM ET
  • Top 10 Individuals Announced: January 2025
  • Top 3 Individuals Travel to ICDC: April 26-29, 2025*

*Eligibility to attend DECA’s ICDC is determined by the chartered association advisor based on their rules and regulations. Finalists should consult with their chartered association advisor for eligibility guidelines and gain approval from their chapter advisor to attend the conference.

Questions?

DECA Inc.
Educational Programs
education@deca.org

DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.

Discussion Questions

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Classroom Connection

Career CLuster:

Marketing

Instructional Area(s):

Marketing

Performance Indicators:

Determine personal vision
Identify desirable personality traits important to business
Prepare a resume
Use data visualization techniques (e.g., infographics, heat-maps, dynamic model outputs)
Write content for use on the website
Demonstrate the use of design principles - consider creativity, topography, color harmonies and the use of graphics
Use professional layout, neatness, proper grammar, spelling and word choice