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Taylor’s Version: A Masterclass in Branding, Loyalty and Business Strategy

Aug 1, 2025

This moment is a real-time lesson in business strategy, branding and consumer behavior. Here’s why Taylor Swift’s move matters to DECA members and what it teaches us about business and brand identity.

Chapter Strategy
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Freshmen Are the Future: How to Spark Interest and Grow Your DECA Chapter

Aug 1, 2025

One of the biggest opportunities to grow your DECA chapter starts with incoming first-year students. These students are stepping into a brand-new environment, and it’s the perfect time to introduce them to DECA.

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DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

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