Chapter Strategy
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Five Fall Marketing Trends Every Chapter Can Use
From back-to-school shopping and football season to Halloween and the countdown to the holidays, businesses know consumers are ready for something new. Here are five marketing trends you'll see this fall - and how your DECA chapter can put them into action.
Activate Your Chapter Early for Exclusive Competitive Event Resources
Activate your chapter by September 30, 2026, and receive a digital download of never-before-released DECA Competitive Events role-plays and the 2026 Business Administration Core Association Exam for your chapter.
Be the NEXT BIG THING with the 2026-2027 Chapter Campaigns
The 2026-2027 DECA Chapter Campaigns are here to help your chapter to be the NEXT BIG THING! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.
Now Open: Advisor Best Practice of the Week Nominations
Last year, we asked you to nominate advisors who were implementing innovative best practices into their chapters and classrooms and we were able to shine the light on some incredible advisors.
Bring Tech Skills to Life in Just 15–20 Minutes
These quick, engaging 15–20 minute activities help students explore AI, cybersecurity, digital skills and other future-focused topics - perfect for a class opener, bell ringer or enrichment activity.
Watch Now: DECA's 2026-2027 Membership Video
DECA's 2026-2027 membership video is ready to inspire the next generation of members to discover their Next Big Thing with DECA. View and download the video now!
The Summer Strategy Behind Howell DECA's Membership Growth
The strongest DECA chapters don't recruit harder; they plan earlier. Discover three practical recruitment strategies your chapter can implement before school starts to increase awareness and membership.
DECA Advisors - How Are You Making Your Classroom the Next Big Thing?
Show us how you're setting up your chapter for success this year by using the Next Big Thing materials and the competitive events resources from your back-to-school box for a chance to win a $100 Shop DECA gift card.
2026–2027 High School Division Executive Officer Team Program of Leadership
Throughout the year, your Executive Officer Team is committed to helping members step into their Next Big Thing by empowering leaders, advancing career development and increasing collaboration with DECA's corporate partners.
Make Your Chapter the Next Big Thing with New Back-to-School Resources
We are excited to deliver all the resources you need to showcase “This Is How We Do DECA” in one branded box! This is your all-in-one kit to start the school year.
From Vision to Victory: How SMART Goals Transform a DECA Chapter
At the start of every year, DECA chapters set goals. Whether it's recruiting new members, increasing competition participation or improving chapter engagement, success begins with a clear plan. That's where SMART goals come in.
How to Discover Your Next Big Thing
Your Next Big Thing starts with one step. Learn how DECA members can discover their goals, grow from challenges and use every opportunity to become stronger leaders and members.
DECA Scholarships: Your Path to Success
Applying for DECA scholarships is about more than just filling out forms and meeting requirements. In this article, we'll explore DECA scholarships from a different perspective, uncovering aspects people often overlook and touching on DECA’s various scholarships.
‘Tis The Holiday Season
As we slowly wrap up the year and reflect on everything we have accomplished, it is finally time to kick back and have some fun holiday celebrations in our chapters. In this article, check out some ways to make your next chapter meeting more festive!
One Diamond: November 2023
Check out what you missed on the November 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.
One Diamond: October 2023
Check out what you missed on the October 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.
One Diamond: September 2023
Check out what you missed on the September 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.
Elevate Your Future: The DECA Chapter Meeting Experience
In this article, explore how chapter meetings are your gateway to personal and professional growth. From learning how to network like a pro to sharpening your problem-solving skills, chapter meetings are where the magic happens.
The Three R’s: Remember, Reward, Recognize
Read about DECA’s twist on the three R’s, with the five ways to recognize members, further incentivize involvement within the organization and get them excited for this year’s activities!
The Path to Success in Collegiate DECA
Whether you’re a seasoned competitor or a newcomer curious about what DECA could offer you, taking those steps forward can provide limitless opportunities and endless possibilities for you in Collegiate DECA.
One Diamond: August 2023
Check out what you missed on the August 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.
Collegiate DECA Chapter Leadership Guidebook: Your Chapter’s Guide to Success
The new Collegiate DECA Chapter Leadership Guide is your "one-stop shop" for important resources and year-round information to help you Experience the Difference in your chapter this year.
Watch Now: DECA's 2023-2024 Membership Video
Get ready to Experience DECA! Check out DECA's 2023-2024 membership video to help your chapter show why the DECA experience is one of a kind during recruitment.
Break the Ice at Collegiate DECA Chapter Meetings
At the first chapter meeting of the year, you need to develop a strong first impression that will impress potential new members and excite existing members for the year. Here are 10 Icebreakers to start your year with a bang!
