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Case Study of the Week

Case Study of the Week: Channel Strategies for Dr. Smoothie

Aug 10, 2026

Assume the role of the owner of DR. SMOOTHIE, a mobile beverage truck that sells smoothies. The investor wants you to identify resources needed for DR. SMOOTHIE to adapt its channel strategies.

Chapter Strategy

The Summer Strategy Behind Howell DECA's Membership Growth

Aug 9, 2026

The strongest DECA chapters don't recruit harder; they plan earlier. Discover three practical recruitment strategies your chapter can implement before school starts to increase awareness and membership.

Chapter Strategy

DECA Advisors - How Are You Making Your Classroom the Next Big Thing?

Aug 9, 2026

Show us how you're setting up your chapter for success this year by using the Next Big Thing materials and the competitive events resources from your back-to-school box for a chance to win a $100 Shop DECA gift card.

DECA News

Adobe Hosts 70 DECA Advisors for Luminary 2026

Aug 3, 2026

For three days, attendees participated in learning sessions with DECA staff and interactive workshops with Adobe team members. Advisors gained firsthand experience with Adobe Express and learned how to apply these tools to DECA's programs.

Case Study of the Week

Case Study of the Week: AI in Marketing

Aug 3, 2026

Assume the role of the general manager for an outdoor holiday lights and decorations installation business while you analyze the use of artificial intelligence (AI) images in marketing materials and recommend how to proceed.

Leadership

One DECA Calls Are Back

Aug 1, 2026

These monthly calls are designed to bring members together to learn, connect and stay engaged throughout the year. If you're looking to develop your leadership skills, hear new ideas or meet new members, One DECA Calls are for you!

Chapter Strategy

2026–2027 High School Division Executive Officer Team Program of Leadership

Aug 1, 2026

Throughout the year, your Executive Officer Team is committed to helping members step into their Next Big Thing by empowering leaders, advancing career development and increasing collaboration with DECA's corporate partners.

Leadership

Handling the Hustle: How DECA Members Can Manage Stress and a Million Different Activities

Aug 1, 2026

As you step into your next school year, maybe even your last, make sure you don’t get so overwhelmed that you miss the present. Check out this list of the best, most positive ways to relieve stress and better balance all of your responsibilities.

Leadership

Success Starts Before the First Bell

Aug 1, 2026

Your success starts long before the bell even rings, with the choices you make, the habits you build and the attitude you bring into every opportunity. There are three ways to set yourself up for success before the school year begins.

Compete

Crushing Competition Day: A Morning Checklist to Pave the Way for Success

Jul 30, 2026

While it’s easy to feel overwhelmed the morning of your competition, these four, tried-and-true tips will set you up for success no matter how you're feeling about your event.

College Success

Stay Ahead This Fall with the Encourage Preference Form Timeline

Jul 28, 2026

To help chapters know what to expect, Encourage has shared key dates for the 2026–2027 preference form timeline to help advisors proactively communicate with members, answer questions and maximize participation throughout the fall.

DECA News

Unpacking Teen Trends: Fall 2026 Taking Stock with Teens Survey

Jul 28, 2026

The 2026 Fall Piper Sandler Taking Stock With Teens Survey is now available for use in your classroom!

Chapter Strategy

Shop DECA FAQs & Answers

Sep 5, 2025

How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA News

DECA and the NRF Foundation Celebrate 30 Years of Partnership

Sep 4, 2025

For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

Spotlights

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter

Sep 3, 2025

From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

Chapter Strategy

Building and Leading a Strong Officer Team

Sep 3, 2025

Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Spotlights

Stepping Into DECA: Lessons From My First Year

Sep 3, 2025

Are you a student who's new to DECA? If so, here's my advice from someone who was once in your shoes.

Chapter Strategy

Racing into the School Year: East Paulding DECA's Membership Recruitment Campaign and Tactics

Sep 3, 2025

At East Paulding DECA, we were pleasantly challenged when the national DECA "Go the Extra" theme was released. After much thought and discussion, we happily chose a thrilling race car theme for our school's campaign.

Compete

Mastering Money: Why Finance Events Are Essential for DECA Members

Sep 2, 2025

Finance events help DECA members build real-world money management and consulting skills. From budgeting and investments to teamwork and client communication, this cluster prepares students for success both in and out of the competition setting.

Conferences

Watch the #CDECAICDC 2026 Promo Video

Sep 2, 2025

Go The Extra at the biggest event of the year – The Collegiate DECA International Career Development Conference hosted in Louisville, KY on April 18-21, 2026.

Case Study of the Week

Case Study of the Week: Hobbies for Veterinarian Office Employees

Sep 1, 2025

Step into the role of the human resources manager at Riverside Pet Clinic, a veterinarian office with 55 employees. The owner wants you to determine how to encourage all employees to participate in a hobby.

Chapter Strategy

This Is Where It Starts: 2025 Chapter Meetings

Sep 1, 2025

The DECA year kicks off with energy, connection and endless opportunities ahead. This list outlines key meeting types to help chapters create meaningful, engaging and well-rounded experiences for members throughout the year.

Conferences

Why You Should Attend the Engage Conference

Sep 1, 2025

Collegiate DECA Engage is where you make it happen, whether exploring career paths, expanding your network or sharpening your leadership abilities.

Chapter Strategy

Keeping Up Virtually: Joining Collegiate DECA Virtual Calls

Sep 1, 2025

Do you miss meeting other members between conferences? Well, look no further than joining our Virtual Calls throughout the year! Collegiate DECA hosts a variety of calls throughout the year that allow you to stay up-to-date, meet fellow members and have fun.