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The Next Big Thing Classroom Contest Winners
We asked DECA advisors to give us a behind-the-scenes look at how their chapters are kicking off the year with the Next Big Thing materials, and you delivered!
Budget It. Post It. Win It.
Jumpstart student participation in the Social Media Marketing Challenge, which focuses on target market strategy and ad budget allocation across platforms.
Celebrating 10 Years of Partnership with IE University
DECA is proud to celebrate the 10-year anniversary of its partnership with IE University - a decade of empowering emerging leaders to think globally, embrace innovation and pursue their ambitions.
Turning New DECA Members Into Active Ones
Whether you're starting a brand-new DECA chapter or looking to strengthen your existing one, here are a few strategies that have made the biggest difference for ours.
Top 10 Things Worth Your Money: Best Investments This DECA Season
As DECA season starts, students scramble to find the best ways to maximize their DECA preparation. While members struggle with homework and outside activities, it is hard to pick out the most useful investments. Here is a list of the top 10 things that are actually worth your money.
Give Students a Business They Can Actually Run
Download a real hands-on entrepreneurship experience for students and a free lesson plan to go with it from DECA's partner, Spirit Box.
Join the Executive Officer Finance Career Exploration Webinar
Join your DECA Executive Officer team on October 13, 2026, at 7 PM EST for the first career exploration panel of the year!
Beyond the Storefront: Explore the Future of Retail, Marketing & Business
DECA advisors - apply now for an all-expense-paid trip to experience NRF NXT, NRF Foundation Honors and NRF Retail's Big Show in New York City.
Get Ready for Round One of the 2026 DECA Virtual Business Challenge
You won't want to miss the annual DECA Virtual Business Challenge! DECA VBC is an official competitive event free to high school members.
DECA Announces Clint Pulver as #DECAPowerTrip Opening Session Speaker
Clint Pulver is an Emmy Award Winner, Hall of Fame Keynote Speaker, Author, ProDrummer, Helicopter Pilot, Speaker Coach, and Workforce Expert.
The Business of Back to School
Every August and September, over 54.4 million students attend school in the United States alone.
Can Rapidly Scaling Work?
Assume the role of an owner of MIDTOWN MOBILE MECHANIC, a small, independently owned mobile auto repair service located in a mid-sized college town.
Maintaining Connections with Advisors and Professors
Maintaining connections with advisors and professors is vital for the success of your chapter. With the school year just starting, now is the perfect time for your leadership team to network.
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Recruitment Tips From a Human Resources Perspective
The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.
