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Conferences

Watch the 2027 #DECAICDC Promo Video

Aug 10, 2026

Get ready to discover your Next Big Thing at DECA's International Career Development Conference hosted in Anaheim, CA, on April 17-20, 2027.

Case Study of the Week

Case Study of the Week: Channel Strategies for Dr. Smoothie

Aug 10, 2026

Assume the role of the owner of DR. SMOOTHIE, a mobile beverage truck that sells smoothies. The investor wants you to identify resources needed for DR. SMOOTHIE to adapt its channel strategies.

Chapter Strategy

The Summer Strategy Behind Howell DECA's Membership Growth

Aug 9, 2026

The strongest DECA chapters don't recruit harder; they plan earlier. Discover three practical recruitment strategies your chapter can implement before school starts to increase awareness and membership.

Chapter Strategy

DECA Advisors - How Are You Making Your Classroom the Next Big Thing?

Aug 9, 2026

Show us how you're setting up your chapter for success this year by using the Next Big Thing materials and the competitive events resources from your back-to-school box for a chance to win a $100 Shop DECA gift card.

DECA News

Adobe Hosts 70 DECA Advisors for Luminary 2026

Aug 3, 2026

For three days, attendees participated in learning sessions with DECA staff and interactive workshops with Adobe team members. Advisors gained firsthand experience with Adobe Express and learned how to apply these tools to DECA's programs.

Case Study of the Week

Case Study of the Week: AI in Marketing

Aug 3, 2026

Assume the role of the general manager for an outdoor holiday lights and decorations installation business while you analyze the use of artificial intelligence (AI) images in marketing materials and recommend how to proceed.

Leadership

One DECA Calls Are Back

Aug 1, 2026

These monthly calls are designed to bring members together to learn, connect and stay engaged throughout the year. If you're looking to develop your leadership skills, hear new ideas or meet new members, One DECA Calls are for you!

Chapter Strategy

2026–2027 High School Division Executive Officer Team Program of Leadership

Aug 1, 2026

Throughout the year, your Executive Officer Team is committed to helping members step into their Next Big Thing by empowering leaders, advancing career development and increasing collaboration with DECA's corporate partners.

Leadership

Handling the Hustle: How DECA Members Can Manage Stress and a Million Different Activities

Aug 1, 2026

As you step into your next school year, maybe even your last, make sure you don’t get so overwhelmed that you miss the present. Check out this list of the best, most positive ways to relieve stress and better balance all of your responsibilities.

Leadership

Success Starts Before the First Bell

Aug 1, 2026

Your success starts long before the bell even rings, with the choices you make, the habits you build and the attitude you bring into every opportunity. There are three ways to set yourself up for success before the school year begins.

Compete

Crushing Competition Day: A Morning Checklist to Pave the Way for Success

Jul 30, 2026

While it’s easy to feel overwhelmed the morning of your competition, these four, tried-and-true tips will set you up for success no matter how you're feeling about your event.

College Success

Stay Ahead This Fall with the Encourage Preference Form Timeline

Jul 28, 2026

To help chapters know what to expect, Encourage has shared key dates for the 2026–2027 preference form timeline to help advisors proactively communicate with members, answer questions and maximize participation throughout the fall.

Case Study of the Week

Case Study of the Week: Creating a Marketing Plan for New Merchandise

Mar 18, 2024

Step into the role of the owner of Office Resale, a business that sells previously owned office furniture and decor. A business partner wants you to develop a marketing plan that will promote a new selection of merchandise.

Career Insights

How the Metaverse is Driving the Next Generation of Retail Workforce Development

Mar 15, 2024

Considering all the innovative technologies out there, how do businesses narrow in on a specific problem and a specific solution that solves that exact problem? Read on to discover how the Metaverse is narrowing in.

Case Study of the Week

Case Study of the Week: Ethical Awards in Travel and Tourism

Mar 11, 2024

Step into the role of the director of brand experience for Reservation.com, an online travel agency. The vice president wants you to analyze an ethical situation involving top partners and make a recommendation.

Conferences

Exploring Austin with Texas Collegiate DECA

Mar 6, 2024

One of the hardest parts of exploring a new city is deciding what to do and where to eat. We’ve got you covered! Our officers have put together a list of some local (and personal) favorites for you to try out.

DECA News

Congratulations to the 2023-2024 Leadership Passport Recipients

Mar 5, 2024

Congratulations to the 2023-2024 Collegiate DECA Leadership Passport Program recipients! The Collegiate DECA Leadership Passport Program encourages associations, chapters and individual members to plan activities and participate in events that enhance the experiences of members.

Case Study of the Week

Case Study of the Week: Security and Information Privacy in Healthcare

Mar 4, 2024

Step into the role of an employee at Graham Healthcare, a healthcare and insurance company. A co-worker has asked to explain why security and information privacy are important in operations.

Chapter Strategy

Experience the Difference with Fundraising this Spring Semester

Mar 1, 2024

Explore several ways to maximize funding during the spring semester. Prepare for conference season and the last few events of the semester with the following spring fundraising ideas!

Conferences

Voting Delegate: Your Voice Matters

Mar 1, 2024

As a member of Collegiate DECA, you have the unique opportunity to influence the direction and decisions of DECA through your role as a voting delegate. In this article, we will talk about the importance of this position and how you can maximize your impact within DECA.

Compete

Collegiate DECA ICDC: Going for Glass

Mar 1, 2024

With exciting memories to make and Collegiate DECA ICDC right around the corner, here are some tips from members on how to guarantee the DECA Glass and make the most out of your time in Austin.

Conferences

Navigating the Excitement of CDECA ICDC

Mar 1, 2024

Mark your calendars, gather your team and get ready to make memories that will last a lifetime at Collegiate DECA's International Career Development Conference in Austin, Texas. See you there!

Chapter Strategy

One Diamond: February 2024

Feb 27, 2024

Check out what you missed on the February 2024 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.

Case Study of the Week

Case Study of the Week: The Needs for Starting a New Business

Feb 26, 2024

Step into the role of an entrepreneur excited about a new venture idea. A small business advisor has listened to your initial ideas and has requested additional information about your venture idea, The Tool School.