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The Business of Back to School
Every August and September, over 54.4 million students attend school in the United States alone.
Can Rapidly Scaling Work?
Assume the role of an owner of MIDTOWN MOBILE MECHANIC, a small, independently owned mobile auto repair service located in a mid-sized college town.
Top 7 Experiences Worth Adding to Your DECA Bucket List
DECA goes beyond conferences and competitive events. From meeting people across the country to gaining real-world experience, there are countless ways to make the most out of your DECA experience. Whether you are a first-year member or a seasoned competitor, add these 7 things to your DECA bucket list!
How to Get Hype at Chapter Meetings
The fun of DECA doesn’t just start at conferences.It begins at the very first chapter meeting. If you’re a chapter officer, this is your chance to make the best first impression on prospective members. Show that DECA isn’t just blazers and talk.
The Balancing Game: Time Management in High School
As we approach the end of the back-to-school season, we are finally beginning to get used to our routines. Most of us have to balance schoolwork, DECA, extracurriculars, sports, and part-time jobs.
From DECA to College: Making Your Experience Count
Your DECA experience can help your college application stand out. Learn how to showcase your leadership, accomplishments, impact and skills while telling colleges what makes your story unique.
The Perfect Match: A Guide to Choosing the Right DECA Event for You
Choosing a competitive event is one of the first big decisions you'll make as a DECA member, and with dozens of categories to pick from, it's easy to feel stuck before you've even started.
Nothing But Networth: Inside the NBA’s Multi-Billion Dollar Marketing Playbook
Every year, the National Basketball Association undergoes its season during the fall. A global spectacle that is viewed from every corner of the world, and has created an entertainment brand that is built around athletes, stories, media, and culture.
Beyond the Pitch - Marketing and Promotional Moments from the World Cup
This past summer, the FIFA World Cup brought 48 countries to the United States, Mexico, and Canada to participate in a soccer (or football) tournament of epic proportions. However, this tournament offered more than just 104 action-packed games; it offered people the chance to connect through countless stories, trends, memes, and more.
How DECA Chapters are Making Recruitment the Next Big Thing
Recruitment isn't just about putting up flyers anymore. DECA chapters are finding new ways to show students what the organization can offer: from hands-on outreach to showcasing the experiences and skills that come with being a member.
Your Chapter's Social Media Could Make-or-Break Membership: Here's Why
Social media is a platform where thousands of DECA members can connect and share important information. In recent years, it has played an essential role in DECA membership, association identity, and chapter recognition.
DECA Awarded $30,000 Grant Through Taco Bell Foundation's Record $32 Million Investment
The Taco Bell Foundation’s biggest Community Grants year yet is supporting 700 nonprofit organizations nationwide, helping young people prepare for college, careers, and what comes next.
Dress for Success: Interviewing 101
Do your members know how to make a great first impression at a job interview? Use this presentation and guided narration from Men's Wearhouse in your classroom
Top 5 Tips to Prepare for Case Studies
Are you looking for ways to maximize this year’s competition season? Follow these five tips to learn how you can make this year’s competition your best one yet!
Case Study of the Week: Online Reviews to Boost a Ghost Tour
You are to assume the role of the owner of Gullet City Ghost Tours, a walking tour for residents and tourists visiting Gullet City. Your business partner wants you to determine how the business can solicit online reviews from customers for use in marketing.
4 Tips to Help You Get Ready for Your Next Networking Event
DECA members know the importance of networking. It can be exciting and nerve-racking, but networking is an exciting opportunity to showcase your talents to recruiters. Here are four tips to help you get started.
The #DECAATTProject Provides Creative Mentorship Opportunities
As the #DECAATTProject entered its seventh year, no one could have imagined the challenges the school year would present. But DECA members across the country sprang into action to really show us what it means to take DECA to the #NextLevel.
How to Build a Resume That Will Land Your Dream Internship
Constructing a resume that highlights your strengths to make you stand out as the best candidate may seem challenging. Here are a few tips to make the resume-building process easier.
Case Study of the Week: Designing Employee Service Anniversaries
You are the chief human resources officer for Salutations, a company that designs, prints, and markets greeting cards and stationery. Salutations has been in business for eight years and has 200 employees, including 175 full-time employees and 25 part-time employees.
2021 DECA Pumpkin Contest Winners
Congratulations to the winners of DECA's Annual Pumpkin Contest! This year's contest had an impressive 565+ submissions from members all across the DECA world. The selection process was not easy, but the members have voted and we are excited to announce the top three winners in each category!
3 Steps to Win DECA Glass in Your Prepared Event
Wining DECA Glass is every competitor’s goal. Here’s how to achieve your goal in a prepared event.
DECA and Piper Sandler Complete 42nd Semi-Annual Survey of 10,000+ U.S. Teens
DECA and Piper Sandler completed the 42nd semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 10,000 teens across the U.S. with an average age of 15.8 years.
Case Study of the Week: Keeping the Fixings Bar at Burger Country Fresh
You are to assume the role of the operations manager at Burger Country, a fast food restaurant with five locations that specializes in hamburgers. The owner of the company has asked you to explain operational considerations in a new portion of each restaurant called the “fixings bar.”
Case Study of the Week: Remarketing a Classic Shoe Store
You are to assume the role of a marketing communications consultant hired by Cost Less Shoes, a national chain of discount footwear for men, women, and children. The CEO of the company has hired you to develop a marketing communications plan that will remarket the brand.
