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Finding Your DECA Niche
Whether you're walking into a conference room, stepping into a leadership role, or pursuing your personal goals, everybody wants to be the Next Big Thing. What truly sets you apart from everyone else is finding your niche.
Now Open: Advisor Best Practice of the Week Nominations
Last year, we asked you to nominate advisors who were implementing innovative best practices into their chapters and classrooms and we were able to shine the light on some incredible advisors.
Bring Tech Skills to Life in Just 15–20 Minutes
These quick, engaging 15–20 minute activities help students explore AI, cybersecurity, digital skills and other future-focused topics - perfect for a class opener, bell ringer or enrichment activity.
Watch Now: DECA's 2026-2027 Membership Video
DECA's 2026-2027 membership video is ready to inspire the next generation of members to discover their Next Big Thing with DECA. View and download the video now!
Watch the 2027 #DECAICDC Promo Video
Get ready to discover your Next Big Thing at DECA's International Career Development Conference hosted in Anaheim, CA, on April 17-20, 2027.
Case Study of the Week: Channel Strategies for Dr. Smoothie
Assume the role of the owner of DR. SMOOTHIE, a mobile beverage truck that sells smoothies. The investor wants you to identify resources needed for DR. SMOOTHIE to adapt its channel strategies.
The Summer Strategy Behind Howell DECA's Membership Growth
The strongest DECA chapters don't recruit harder; they plan earlier. Discover three practical recruitment strategies your chapter can implement before school starts to increase awareness and membership.
DECA Advisors - How Are You Making Your Classroom the Next Big Thing?
Show us how you're setting up your chapter for success this year by using the Next Big Thing materials and the competitive events resources from your back-to-school box for a chance to win a $100 Shop DECA gift card.
Adobe Hosts 70 DECA Advisors for Luminary 2026
For three days, attendees participated in learning sessions with DECA staff and interactive workshops with Adobe team members. Advisors gained firsthand experience with Adobe Express and learned how to apply these tools to DECA's programs.
Case Study of the Week: AI in Marketing
Assume the role of the general manager for an outdoor holiday lights and decorations installation business while you analyze the use of artificial intelligence (AI) images in marketing materials and recommend how to proceed.
One DECA Calls Are Back
These monthly calls are designed to bring members together to learn, connect and stay engaged throughout the year. If you're looking to develop your leadership skills, hear new ideas or meet new members, One DECA Calls are for you!
The Not-So-Secret Branding Tool Your Chapter Needs This Year
Whether you're welcoming new members or promoting a fundraiser, consistent branding helps your chapter look polished, professional and recognizable. Adobe Express makes that easier than ever, and one feature every chapter should take advantage of is Brand Kits.
Your Complete Guide to 2026 Collegiate DECA ICDC in Louisville
This April 18-21, Collegiate DECA is headed to Louisville, KY, for Collegiate DECA ICDC! From booking your flight to planning fun activities in Louisville, this article breaks down everything you need to know to create your itinerary.
What Goes into Hosting the Super Bowl?
Behind the scenes, a massive financial and logistical effort is underway to make Super Bowl LX happen in Santa Clara. Let’s break down exactly how much it costs and who bears each cost.
Boosting Social Media Engagement: How Collegiate DECA Chapters Can Build a Stronger Digital Community
Social media is your chapter’s first impression — use member‑focused content, consistent posting and collaboration to build a stronger, more connected Collegiate DECA community.
Case Study of the Week: Marketing Safe Winter Driving
Step into the role of the regional manager for Rental Car Academy, a rental car agency that caters to budget-conscious travelers. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.
Pressure Forges Diamonds: 10 Practical Public Speaking Tips for DECA Competitors
DECA competitions place students in high-pressure speaking environments where performance is evaluated, timed and compared. Here are practical public speaking tips specifically for DECA competitors.
Why Join the U.S. Air Force? Building Skills, Experience and Long-Term Opportunity
Choosing how to begin your career is about finding an environment where you can develop skills, gain experience and grow professionally over time. The U.S. Air Force offers a hands-on pathway that combines training, education and responsibility.
CTE Month is More than a Celebration
CTE Month is a time to spotlight the programs, students and educators preparing the next generation of leaders, innovators and professionals. It is about building confidence, creating opportunity and shaping futures.
Understanding Collegiate DECA Competitions
Reviewing what goes into prepared business presentations, individual case studies, and team case studies will help you take on your association-level competition and later Collegiate DECA ICDC.
Feeling Ready…Until We Weren’t: Preparing for DECA Competition
To prepare for the team case studies at Utah Collegiate DECA's association conference, Ensign College held a mock competition for their chapter's members.
Case Study of the Week: Supply And Demand Pricing
Step into the role of the owner of City Plowing, a small business that provides snow removal services. A new employee wants you to explain why non-contract pricing increases after a blizzard or ice storm.
Wisconsin Collegiate DECA's Secret Recipe to New Chapters
By prioritizing community, visibility and support, Wisconsin Collegiate DECA created a recipe for both member retention and new chapter expansion.
Case Study of the Week: Intergenerational Mentorships
Step into the role of the director of human resources for Square PR. The president of the company is concerned about the number of long-term employees retiring in the next several years and wants you to create an employee-development program.
