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Watch Now: DECA's 2026-2027 Membership Video
DECA's 2026-2027 membership video is ready to inspire the next generation of members to discover their Next Big Thing with DECA. View and download the video now!
Watch the 2027 #DECAICDC Promo Video
Get ready to discover your Next Big Thing at DECA's International Career Development Conference hosted in Anaheim, CA, on April 17-20, 2027.
Case Study of the Week: Channel Strategies for Dr. Smoothie
Assume the role of the owner of DR. SMOOTHIE, a mobile beverage truck that sells smoothies. The investor wants you to identify resources needed for DR. SMOOTHIE to adapt its channel strategies.
The Summer Strategy Behind Howell DECA's Membership Growth
The strongest DECA chapters don't recruit harder; they plan earlier. Discover three practical recruitment strategies your chapter can implement before school starts to increase awareness and membership.
DECA Advisors - How Are You Making Your Classroom the Next Big Thing?
Show us how you're setting up your chapter for success this year by using the Next Big Thing materials and the competitive events resources from your back-to-school box for a chance to win a $100 Shop DECA gift card.
Adobe Hosts 70 DECA Advisors for Luminary 2026
For three days, attendees participated in learning sessions with DECA staff and interactive workshops with Adobe team members. Advisors gained firsthand experience with Adobe Express and learned how to apply these tools to DECA's programs.
Case Study of the Week: AI in Marketing
Assume the role of the general manager for an outdoor holiday lights and decorations installation business while you analyze the use of artificial intelligence (AI) images in marketing materials and recommend how to proceed.
One DECA Calls Are Back
These monthly calls are designed to bring members together to learn, connect and stay engaged throughout the year. If you're looking to develop your leadership skills, hear new ideas or meet new members, One DECA Calls are for you!
2026–2027 High School Division Executive Officer Team Program of Leadership
Throughout the year, your Executive Officer Team is committed to helping members step into their Next Big Thing by empowering leaders, advancing career development and increasing collaboration with DECA's corporate partners.
Handling the Hustle: How DECA Members Can Manage Stress and a Million Different Activities
As you step into your next school year, maybe even your last, make sure you don’t get so overwhelmed that you miss the present. Check out this list of the best, most positive ways to relieve stress and better balance all of your responsibilities.
Success Starts Before the First Bell
Your success starts long before the bell even rings, with the choices you make, the habits you build and the attitude you bring into every opportunity. There are three ways to set yourself up for success before the school year begins.
Crushing Competition Day: A Morning Checklist to Pave the Way for Success
While it’s easy to feel overwhelmed the morning of your competition, these four, tried-and-true tips will set you up for success no matter how you're feeling about your event.
DECA Talks: The GRIT It Takes to Seek Success
The secret to outstanding achievement is not talent or privilege, but grit: a special blend of passion and persistence for long-term goals.
DECA Talks: Just Say Yes
Ever felt torn when presented with a cool new opportunity? Learn how choosing to say “yes” can lead to easier decision-making in the future…and some cool opportunities along the way.
Look Back on Collegiate DECA ENGAGE in Chicago
Nearly 300 Collegiate DECA members from 17 associations attended the 2019 ENGAGE Conference in Chicago, IL on November 21-23, 2019.
DECA Direct Magazine: Entrepreneurship
The Entrepreneurship Issue features tips, resources and how-to guides to help kickstart your next entrepreneurial endeavor.
How Studying Abroad Can Help You Become an Entrepreneur
Studying abroad has many benefits, teaches you life skills and equips you with qualities that can be found in entrepreneurs. Here are just a few of the things you can learn from studying abroad that will help with your future career aspirations.
2019 DECA Pumpkin Contest Winners
The annual DECA Pumpkin Contest is always a great time for members and advisors to show off their creativity and DECA pride. This year did not disappoint!
DECA Direct Magazine: Here We Go
The Back to School issue features tips on selecting your competitive event, a guide to setting goals for the upcoming year and everything you need to get started this year in DECA!
Getting Started with Prepared Events
For those of you that have competed in DECA’s prepared events, you know that writing a quality paper, coupled with delivering a presentation, can be hard and tedious work.
Behind the Scenes at Disney World
This summer, DECA's executive officer team got a chance to peek behind the curtain (and underground) to see what makes Walt Disney World truly magical. Officers took part in training sessions through the Disney College Program, exploring leadership and culture through the Disney lens.
#Goals for Your Year
Before jumping into your goals for the year, it’s important to start with that passion. Why is DECA important? What can DECA do for the students in your school and your community? In a few sentences, explain your vision for your DECA chapter. If it was everything that it could be, what would it be? Use this vision as a guide as you are setting goals for your chapter.
Your Chapter's Best Year Yet
No matter your goals for the year, membership is the foundation of every DECA chapter. It’s important to plan ahead to reach potential new members and find innovative ways to engage your current members as well. With more than 10 years of DECA experience under their belts, Collegiate DECA Executive Officers Lindsay Joyner and Max May share their secrets to successfully growing chapter membership.
4 Things You Must Remember While Public Speaking
Did you know that 4 out of 5 people have a fear of public speaking? If you’re one of them, then keep reading because public speaking is such an important part of DECA.
