Classroom Connection

Case Study of the Week

BY

Step into the role of the marketing consultant hired by Bird Investigate, a company that offers bird-watching and bird-identifying tours. The owner of Bird Investigate wants you to rebrand the company.

Chapter Strategy

BY

College Board

DECA advisors have been asking about the AP/DECA “toolkit” that advisors will be able to access, not just to prepare students for the AP Exam in the Spring of 2027, but also to better prepare them for DECA competitive events.

Compete

BY

Get a head start on the 2026-2027 competition season with DECA's updates, topics and resources for next year's competitive events program.

Case Study of the Week

BY

Step into the role of the director of corporate communications for Orangey, a popular animated series for preschoolers. The president wants you to decide how to proceed on social media and develop a communications plan that will deliver a strategic message.

Case Study of the Week

BY

Step into the role of the director of marketing for Celebrate Hotels, a chain of boutique style hotels. The vice president of marketing wants you to redesign the Celebrate channel found on all televisions in guestrooms.

Case Study of the Week

BY

Step into the role of the controller at Office Supplies Company. The vice president of the company wants you to clarify transactions.

Case Study of the Week

BY

Step into the role of the district manager for Value Plus, a chain of drugstores. The district you manage has 20 stores, half being in a busy urban area and the other half located in the suburbs.

Case Study of the Week

BY

Step into the role of the owner of Bellyful, a restaurant located in a city of 300,000 people. Your business partner has asked you to determine how the business can best give back to its community with limited financial resources.

Case Study of the Week

BY

Step into the director of human resources at Revolution Marketing, a marketing agency with 100 employees. Revolution Marketing’s employees hold positions in marketing, sales, design, public relations and account management.

Case Study of the Week

BY

Step into the role of the senior VP at Pasta Bounty, an Italian-themed full-service restaurant chain with over 900 locations. The chain is best known for its unlimited soup, salad and breadsticks that come with every entrée or as an option on the weekday lunch menu.

Case Study of the Week

BY

Step into the role of the marketing manager at Local Bank, a bank located in a city of 40,000 people. The bank president wants you to create an informational flyer about money markets and the bank’s current promotion.

Case Study of the Week

BY

Step into the director of marketing for Kosport, a brand of backpacks that are sold at various retailers across the country. Kosport has been making backpacks for over 60-years and is the most well-known brand for school-use backpacks.