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10 of the Most Influential Businesswomen of 2020
In celebration of Women’s History Month, we explore the top 10 most influential businesswomen from 2020.
Maximizing a Telethon Moment for Brand Awareness, Partner Activation and Cause Raising
MDA shares a special look at how a moment like the MDA Telethon can help lift up a brand, bolster fundraising and cause raising, and the importance that partners like DECA play in the success of MDA’s mission.
Super Bowl Ads: Is It Worth It?
The stage is set, the Tampa Bay Buccaneers and the Kansas City Chiefs will square off in Super Bowl LV, hosted at Raymond James Stadium in Tampa, Florida. But enough about the game already... It's time for the real excitement—the commercials!
DECA Direct Magazine: Marketing Trends
The world of marketing is diverse and ever-changing. Keep up with the latest industry trends to stay at the top of your game, learn to market your chapter like a pro and get a behind-the-scenes look at careers in this exciting field.
6 Things to Start Doing Now to Land Your Marketing "Dream Job"
Do you have your sights set on a dream job in marketing? Read on for some must-do and next level actions you can take to build your network, skills and brand and start making your dream job a reality.
The Best Marketing Career for Your Personality Type
Marketing careers are not one-size-fits-all, and the variety of career paths in marketing continues to grow each year. Read on to learn more about a few top marketing specialties and which might be best for your unique personality!
Behind the Headlines with a P&G Communications Executive
Procter & Gamble Chief Communications Officer Damon Jones sits down with NRF Foundation All Access for “20 Questions.”
Top 10 Marketing Trends to Watch for in 2021
Looking for the latest trends and buzzwords to incorporate into your next role-play? DECA’s Competitive Events Specialist shares a look at what to expect in the new year.
Behind the Scenes at the MDA Telethon
MDA is giving DECA members an exclusive behind-the-scenes look at the creation of the MDA Telethon from a marketing and communications lens and shares how the show was collaboratively created.
Managing Stress as a Small Business Owner
After six years as a small business owner and entrepreneur, I’ve adapted a few habits and philosophies that have helped me along the way. Here’s what I’ve learned.
5 Ways to Dazzle Your Customers and Create Raving Fans
Before your customers become your biggest fan, you need to be theirs. The people who support your business are the ones that are pushing your business forward. Taking them for granted is probably the worst thing you can do in your business. It’s time to vamp up your customer service with these 5 tips.
Establishing Your Target Market
The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.
NRF Halloween Survey Shows Consumer Spending Expected to Reach $13.5 Billion
For more than two decades, NRF’s Halloween survey has tracked how consumers celebrate the holiday, and this year’s results show that shoppers are being thoughtful and strategic.
Take Your Marketing Future Global with the 2027 Voices of the Future Fellowship
For Collegiate DECA members approaching graduation, discover an opportunity to build on the strategic thinking, creativity and presentation skills while exploring the marketing industry on a global stage.
The Sweet Business of Halloween
Halloween is the second biggest holiday in America, but for the candy industry, it's much more.
Customer Service Skills Start with DECA
Customer Service Week, October 5–9, 2026, is a chance to recognize the importance of great customer service and the skills DECA members can build now to succeed in future careers.
Your Digital First Impression: How to Perfect Your LinkedIn
A great first impression can make a lasting impact, but you won't always have the opportunity to meet someone in person.
How to Make the Most of a Career Fair
Career fairs can feel intimidating, especially when you’re walking into a room full of recruiters and professionals.
Why AI Won’t Replace Great Salespeople
What does it actually take to succeed in sales at Intuit right now? AI fluency, yes, but never at the expense of the instincts that make someone great at this job in the first place.
Exploring Hospitality Internship Programs
As we all know, internships are among the best ways to gain real-world experience. They also give you access to explore career paths before walking across the graduation stage.
The Secrets to Standing Out in the AI World
AI is rewriting job descriptions. Hybrid work is here to stay. Layoffs are reshaping industries. And employers are looking for something far more valuable than a degree.
Maximizing Your Sales Interview Success: Key Insights from Intuit Mailchimp’s Head of Sales
In today’s tech sales market, a great interview can define the trajectory of your career. But in a competitive market, how do you stand out? Discover essential behaviors that make a candidate truly stand out.
Lessons Beyond the Classroom: Collegiate DECA Members Reflect on Their Summer Internships
Four Collegiate DECA members reflect on their recent summer internships and discuss what DECA skills they were able to use, what their biggest challenges were and their tips on how you can find rewarding summer internship experiences too.
How to Make the Most of Your Summer Internship
Whether you are exploring a new industry, building connections, gaining experience or aiming for a post-graduation job offer, internships are the perfect opportunity to learn more about yourself and your future career goals.
