Case Study of the Week

Case Study of the Week

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Step into the role of the director of corporate communications for Orangey, a popular animated series for preschoolers. The president wants you to decide how to proceed on social media and develop a communications plan that will deliver a strategic message.

Case Study of the Week

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Step into the role of the director of marketing for Celebrate Hotels, a chain of boutique style hotels. The vice president of marketing wants you to redesign the Celebrate channel found on all televisions in guestrooms.

Case Study of the Week

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Step into the role of the controller at Office Supplies Company. The vice president of the company wants you to clarify transactions.

Case Study of the Week

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Step into the role of the district manager for Value Plus, a chain of drugstores. The district you manage has 20 stores, half being in a busy urban area and the other half located in the suburbs.

Case Study of the Week

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Step into the role of the owner of Bellyful, a restaurant located in a city of 300,000 people. Your business partner has asked you to determine how the business can best give back to its community with limited financial resources.

Case Study of the Week

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Step into the director of human resources at Revolution Marketing, a marketing agency with 100 employees. Revolution Marketing’s employees hold positions in marketing, sales, design, public relations and account management.

Case Study of the Week

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Step into the role of the senior VP at Pasta Bounty, an Italian-themed full-service restaurant chain with over 900 locations. The chain is best known for its unlimited soup, salad and breadsticks that come with every entrée or as an option on the weekday lunch menu.

Case Study of the Week

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Step into the role of the marketing manager at Local Bank, a bank located in a city of 40,000 people. The bank president wants you to create an informational flyer about money markets and the bank’s current promotion.

Case Study of the Week

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Step into the director of marketing for Kosport, a brand of backpacks that are sold at various retailers across the country. Kosport has been making backpacks for over 60-years and is the most well-known brand for school-use backpacks.

Case Study of the Week

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Step into the role of a small business owner that runs Pets for You, a pet shop that sells dogs, cats, rabbits, hamsters, gerbils, guinea pigs, snakes and fish. You began Pets for You 20 years ago. As a lifelong pet lover, you wanted to start a business that would help connect people and pets with forever homes.

Case Study of the Week

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Step into the role of the director of marketing at Fitness Time, a chain of over 2,000 fitness centers. The senior vice president wants you to analyze claims that the company is acting unethically by marketing misleading information and recommend if changes are needed.

Case Study of the Week

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Step into the role of the director of sales and marketing for Dew Point Resort and Conference Center, a large resort located in a popular tourist town.